







































December 7, 2019
Bryan Dulaney, Dean Graziosi, Perfect Funnel System, Russell Brunson, Tony Robbins
bryan dulaney, Dean Graziosi, russell brunson, Tony Robbins

May 2, 2019

April 29, 2019
Get Our 7 & 8 Figure Expert, Agency and Ecommerce Funnels, Emails and Scripts for FREE.

We believe your expertise powered by the right system can absolutely change the world.

855-268-9448
support@perfectfunnelsystem.com



Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel that you possess. This way, you can see how you stack up. Even if you don't have all of these characteristics, don't fret. Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself, through strategic planning, to reach those goals in incremental and measurable stages.
Related: 50 Jobs, Gigs and Side Hustles You Can Do From Home
Like any activity you pursue, there are certain musts that are required to be successful in a chosen activity. To legally operate a vehicle on public roadways, one must have a driver's license; to excel in sports, one must train and practice; to retire comfortably, one must become an informed investor and actively invest for retirement. If your goal is success in business, then the formula is no different. There are certain musts that have to be fully developed, implemented and managed for your business to succeed. There are many business musts, but this article contains what I believe to be some of the more important musts that are required to start, operate and grow a profitable home business.









6 psychology principles covered in the book: 4:16
Look at real-life, current websites applying these principles: 6:57
How you the book can change your thinking: 14:47
How I gained value from this book: 19:30
-----------------------------------------------------
In this video, I give you a brief summary and review of the book called 'Influence: The Psychology of Persuasion' by Robert Cialdini. I actually bought the audio book and listened through the 10 hour audio in a few days and listened to it at 1.5x the speed to get through it quicker while taking detailed notes of the information and examples. The book is about 300 pages.
I found this to be a very valuable book regardless of what field you are in - affiliate marketing, babysitting, or not 

So for example rather than thinking about, doing research on, and analyzing a new product, we can just look around us and see what others are saying (testimonials) in order to make our decision.
Social proof then, is a shortcut we use to make quicker decisions.
Robert B. Cialdini, author of ‘Influence: The Psychology of Persuasion’ discusses 6 universal principles or ‘shortcuts’ that we employ to make our decisions. We can take advantage of these shortcuts in order to sell our ideas/products/services to others.
These mental shortcuts are:
- Reciprocity rule
- Commitment/consistency
- Social proof
- Liking
- Authority
- Exclusivity
The book teaches you not only how to apply these principles with numerous scientific experiments that prove their effectiveness, but how to combat them as well in case a sales rep uses them on you – useful not only if you are buying, but selling as well to see the psychology of the other person.
I go over a few examples from the videos I linked up above - the Expert Secrets website and Jason Hornung's webinar sales page, both of which employ most of these mental shortcuts in order to increase conversion rates.
After you finish reading any good book, you should see a change in the way you think without having to ‘memorize’ all the facts.

