The 9 Books You Should Read Before You Turn 30

Top Beauty Communities

1. r/skincareaddiction

2. r/beautyguruchatter

3. r/makeupaddiction

4. r/curlyhair

5. r/popping

Top General Style Communities

1. r/sneakers

2. r/watches

3. r/streetwear

4. r/tattoos

5. r/piercing

Top Wedding Communities

1. r/weddingplanning

2. r/wedding

3. r/weddingsunder10k

4. r/bridezillas

5. r/weddingphotography

Top Makeup Communities

1. r/makeupaddiction

2. r/muacjdiscussion

3. r/muacirclejerk

4. r/makeupexchange

5. r/panporn

Brandwatch’s Top Beauty Trends on Reddit by Mentions

Most Discussed Beauty Trends

1. Hauls

2. Highlighter

3. Bangs

4. Collagen

5. Glossy

Most Discussed Skin Care Topics

1. Acne

2. Cleansing

3. AHA

4. Aging

5. Cystic Acne

Most Discussed Beauty Products/Brands

1. Cerave

2. Neutrogena

3. Clinique

4. Glossier

5. Cetaphil

Tl;dr:

• 35% YoY increase in subscribers in top 50 food communities.

• Fast food was huge on Reddit, thanks to a little fried chicken sandwich war (r/popeyes saw a 390% YoY growth in activity vs. r/ChickFila’s 122% increase).

• Recipe sharing remains a staple for food enthusiasts on Reddit with six recipe communities ranked in the top 100 food communities.

• Spirits were also a popular category in 2019, with r/homebrewing ranked in the top 10 food communities of the year. There was also a significant growth in YoY activity across a number of spirit-related communities, including r/tequila (+99%), r/whiskey (+52%), r/vodka (+44%), r/bourbon (+27%) and r/winemaking (+16%).

Community Rankings by Activity

Top Food Communities

1. r/food

2. r/vegan

3. r/cooking

4. r/shittyfoodporn

5. r/starbucks

Top Cooking Communities

1. r/cooking

2. r/baking

3. r/askculinary

4. r/breadit

5. r/castiron

Top Spirits Communities

1. r/homebrewing

2. r/bourbon

3. r/beer

4. r/whiskey

5. r/cocktails

Top Recipe Communities

1. r/gifrecipes

2. r/ketorecipes

3. r/recipes

4. r/veganrecipes

5. r/topsecretrecipes

Brandwatch’s Top Food Trends on Reddit by Mentions

Most Discussed Restaurants

1. Starbucks

2. Taco Bell

3. Chipotle

4. McDonald’s

5. In-N-Out

Most Discussed Food Trends in 2019

1. Kombucha

2. Brunch

3. Charcuterie

4. Chicken Sandwich

5. Impossible Burger

Tl;dr:

• 87% YoY increase in subscribers in family/parenting communities.

• Expecting parents came to Reddit to discuss, lend support and seek advice in a number of communities, including r/babypumps, r/tryingforababy and r/pregnant, which all ranked in the Top 10 parenting communities of 2019.

• Parents on Reddit were looking for baby name inspo in r/namenerds, which saw a 74% increase in YoY subscribers.

• As blended families across the country continue to rise, so did the r/blendedfamilies community, which saw a 501% increase in YoY activity.

Community Rankings by Activity

Top Parenting Communities

1. r/parenting

2. r/babybumps

3. r/beyondthebump

4. r/namenerds

5. r/tryingforababy

Top Resource Communities for Expecting Parents

1. r/babybumps

2. r/namenerds

3. r/tryingforababy

4. r/pregnant

5. r/askparents

Top Mom & Dad Support Communities

1. r/breakingmom

2. r/daddit

3. r/mommit

4. r/askdad

5. r/askmom

Brandwatch’s Top Parenting Trends on Reddit by Mentions

Most Discussed Brands Among Parents

1. Pampers

2. Huggies

3. Britax

4. Comotomo

5. Summer Infant

Most Discussed Names in Parenting Communities

1. Jack

2. Charlotte

3. Olivia

4. Finn

5. Theodore/Felix (TIE)

Tl;dr:

• 30% YoY increase in subscribers in top 50 fitness/wellness communities.

• From r/ketogains and r/xxketo, to r/ketoscience, keto continues to be a popular diet trend among redditors. r/keto was the

  2

  overall fitness/wellness community in 2019 and saw a 65% YoY increase in subscribers.

• Both r/intermittentfasting and r/Fasting ranked in the top 15 fitness and wellness communities of 2019, with the latter seeing a 99% YoY growth in subscribers. OMAD, a form of intermittent fasting, also saw a gain in popularity on the platform with r/omad increasing its YoY activity by 108% in 2019. The trend was also the third most discussed diet trend on Reddit.

• Several outdoor recreation communities saw significant growth in subscribers, including r/trailguides (+312%), r/nationalpark (+130%) and r/camping (+113%).

Community Rankings by Activity

Top Fitness/Wellness Communities

1. r/fitness

2. r/keto

3. r/bjj

4. r/bodybuilding

5. r/askdocs

Top Exercise Communities

1. r/bjj

2. r/orangetheory

3. r/bodyweightfitness

4. r/crossfit

5. r/powerlifting

Top Outdoor Exploration Communities

1. r/climbing

2. r/camping

3. r/hiking

4. r/campingandhiking

5. r/campinggear

Brandwatch’s Top Fitness/Wellness Trends on Reddit by Mentions

Most Discussed Fitness/Wellness Brands

1. FitBit

2. Nike

3. Apple Watch

4. Adidas

5. Weight Watchers

Most Discussed Fitness Trends of 2019

1. Deadlifting

2. Bjj

3. At-home workouts

4. Bodybuilding

5. CrossFit

Most Discussed Diet Trends of 2019

1. Keto

2. Low carb

3. OMAD

4. Intermittent Fasting

5. High Protein

Tl;dr:

• 27% increase in YoY subscribers in top 50 entertainment communities.

• Two Game of Thrones communities – r/freefolk and r/gameofthrones – landed at the top of the television heap in 2019 on Reddit.

• Reality TV had a big year on the platform, holding 7 of the top 10 TV community spots of 2019 – r/bachelor (

  3

  ), r/rupaulsdragrace (

  4

  ), r/bigbrother (

  5

  ), r/90dayfiance (

  6

  ), r/teenmomogandteenmom2 (

  7

  ), r/survivor (

  9

  ), r/bravorealhousewives (

  10

  ).

• Hip Hop was huge on Reddit in 2019, with r/HipHopHeads named the

  1

  music community and the

  5

  overall entertainment community in 2019. r/kanye scored the

  1

  artist community and r/Tylerthecreator saw a 209% increase in YoY activity.

Community Rankings by Activity

Top Music Communities

1. r/hiphopheads

2. r/music

3. r/kpop

4. r/kanye

5. r/popheads

Top Music Genre Communities

1. r/hiphopheads

2. r/kpop

3. r/popheads

4. r/indieheads

5. r/metal

Top Television Communities

1. r/freefolk

2. r/gameofthrones

3. r/thebachelor

4. r/rupaulsdragrace

5. r/bigbrother

Top Reality TV Communities

1. r/thebachelor

2. r/rupaulsdragrace

3. r/bigbrother

4. r/90dayfiance

5. r/teenmomogandteenmom2

Top Franchises of the Year Based on Community Activity

1. Game of Thrones

2. Marvel

3. Star Wars

4. Star Trek

5. DC Cinematic

Brandwatch’s Top Movies Released in 2019 by Mentions

Most Discussed Movies Released in 2019

1. Joker

2. Captain Marvel

3. Aquaman

4. Aladdin

5. Shazam!

6. Avengers: Endgame

7. Glass

8. The Lion King

9. Toy Story 4

10. Once Upon A Time in Hollywood

Tl;dr: