Social Media Marketing for Businesses

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social Media Marketing 101: What Is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

1. Start using chatbots. You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. consumers now feel most comfortable interacting through social media. Platforms such as Chattypeople make integrating an AI-powered chatbot into your social media strategy easy. These tools allow you to create a chatbot that: It doesn't require any coding knowledge. Can, answer customer questions. Is able to take orders directly from Facebook Messenger and comments. Integrates with all the major payment systems.

1. Start using chatbots.

2. Create a personalized experience for your customers.

3. Create an efficient content marketing strategy.

4. Create a community for your audience.

5. Jazz up your profiles with a diverse content strategy.

6. Use brand advocates. Your best promotional tool is the people who love your brand.

7. Create profiles on the relevant channels.

8. Establish a social media budget.

7 Things to Keep In Mind With Your Work From Home Business Model

It is most important that if you're starting a new, home-based business that you form a plan for all possibilities and contingencies that may come up. This will help you reach your goal for the future, AND will also help if you're trying to get financing for your home-based business. This important information will actually define you home business. There are four basic components of each stage of building a business that needs to be covered. A great business plan is laid out after you have identified the components of each stage of the business. The infrastructure is a component of a home business. This infrastructure contains the central abilities and competencies necessary to execute your company's business model. The partner network, would be the business alliances you have which will complement other aspects of the business plan. Also to consider is the value configuration, which you will want to spell out in detail. How your business is in fact mutually beneficial for your business as well as for your customers. The value proposition for your home business plan will be describing the products and services that your business will offering for sale in your marketing efforts. Put otherwise, value proposition it is what your customer is getting for what your customer is paying. A customer can and will determine the value of a company based on these two broad elements, what your customers are buying vs what they are paying. It is the sellers marketing and sales efforts which offer that value proposition to the customer/buyer. Next consideration are the customers. It is extremely important that you are clear about who your target customers are. You should be able to describe your customer, male or female, income range, age, interests, etc. If you look into Facebook advertising they have extensive information on 'audience', who would be looking for what you have. So you need to clearly define your target audience, for the products and services your business is providing to your audience/prospects. The distribution channel part of your plan describes how the your company will deliver goods and services to your customers. This distribution channel could be very simple such as simply delivering your products via the postal service, all the way up to a major transport company driving your products across the country. Finally, there is your relationship with your customer. How how you intend to build that relationship will be a central key in your business plan. There are other area's to address of course but I hope this helps you in taking control of your home based business. You now have an opportunity for a free membership into Web Profits Club, everything you need to know about making money online. This offer could be taken down at any time so come check it out now while it's available! The more you fill your mind with the seeds of what you want to make happen in your life, the more you'll automatically move in that direction.

Guerrilla marketing is relatively inexpensive and focuses more on reach rather than frequency. For guerrilla campaigns to be successful, companies don't need to spend large amounts, they just need to have imagination, energy and time. Therefore, it has the potential to be effective for small businesses, especially if they are competing against bigger companies.

Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla marketing.

The message to consumers is often designed to be clear and concise. This type of marketing also works on the unconscious mind, as purchasing decisions are often made by the unconscious mind. To keep the product or service in the unconscious mind requires repetition, so if a buzz is created around a product, and it is shared amongst friends, it enables repetition.

The Largest Advertising Companies In The World

The WPP Group, based in London, is the world's largest advertising company.

The Largest Advertising Companies in the World

About the Author

• John Misachi
• Writer

John Misachi is a seasoned writer with 5+ years of experience. His favorite topics include finance, history, geography, agriculture, legal, and sports.

Advertising's Big Four: It's Their World Now

COLLEGE basketball is not the only American institution with a showdown among its Final Four.

When the Publicis Groupe, based in Paris, completes its $3 billion acquisition of the Bcom3 Group, probably in June, the advertising industry will narrow down to four giant agency companies -- the Omnicom Group and the Interpublic Group of Companies of New York, the WPP Group of London and Publicis -- that together will soak up more than half of the industry's revenue this year. They also will control much of the world's ad spending as well as significant shares of many other businesses like direct-mail marketing, in-store promotion, and public relations.

Besides dominating commercial speech, a $500-billion-a-year industry, these four agency companies and the men who run them -- John D. Wren at Omnicom, John J. Dooner Jr. at Interpublic, Sir Martin Sorrell at WPP and Maurice Lévy at Publicis -- also hold incredible sway over the media. By deciding when and where to spend their clients' ad budgets, they can indirectly set network television schedules and starve magazines to death or help them to flourish.

''Now you have four megacompanies with revenues that are staggering, bigger than some of the companies they serve,'' said O. Burtch Drake, president, and chief executive of the American Association of Advertising Agencies, the industry trade group.

Driving this concentration of power is an assumption that ad agencies must have a global presence, enormous size and a full range of marketing services simply to survive. That has led to decades of mergers and acquisitions, during which, for example, Omnicom bought more than 150 agencies. Interpublic grew from two American-based ad agency groups to three worldwide ad agency networks; 30 to 40 smaller American- and overseas-based ad shops; three global direct-marketing agencies; and 16 to 18 agencies focused on services like public relations, health care marketing, entertainment, and sports marketing and consumer research.

These advertising and marketing behemoths have grown in response to fundamental changes among their clients and media companies. Clients themselves have become bigger and more global. Many have changed their marketing strategies to rely less on television and print ads and more on other avenues like coupons, direct mail, sports sponsorships, in-store promotions and product placements in movies and on television shows. Media companies, meanwhile, have ballooned in size and range, and now package print and television with the Internet and other paths to consumers.

Creating and expanding these advertising-marketing conglomerates has been ''a way to gather advertising assets under one company to make sure you'll keep the client's dollar,'' Mr. Drake said. ''If you don't own agencies in those other fields, it comes out of your hide.''

This multibillion-dollar bet on conglomeration has succeeded so far in consolidating and cutting administrative expenses and in offering clients one-stop shopping for their marketing plans. It also lets one agency company serve competing clients by assigning each to a different sibling agency. Omnicom, for example, works for many automakers, including DaimlerChrysler, General Motors, Nissan and Volkswagen.

But it is not always smooth sailing.

Last summer, PepsiCo switched $350 million of its ad business from an agency acquired by Interpublic to an Omnicom shop because Interpublic also represents Pepsi's archrival, Coca-Cola. A short while later, Coca-Cola shifted work on its Sprite brand from Interpublic to a WPP-owned agency, saying it didn't want to rely on a single advertising conglomerate.

The entrepreneurial-minded on both the creative and business sides of advertising also contend that the expansion of agency companies has smothered originality under a blanket of conformity.

''You have a holding company dictating what can and can't be done, which stifles creativity, and the corporate culture numbs individuality,'' said Paul Cappelli, a refugee from McCann-Erickson, an Interpublic agency, who now runs the Ad Store, a boutique based in New York. ''We call those agencies 'notworks' instead of 'networks,' because if you're not one of the biggest clients, you get lost in the shuffle.''

And many media company executives worry about the concentration of buying power in the hands of so few advertising companies. Smaller publishers and broadcasters worry that additional consolidation on Madison Avenue will force them to sell out to larger rivals.

Whether agency companies continue to thrive may come down to how tightly -- or how loosely -- each of the conglomerates' chief executives runs his empire. Controlling costs, for example, must be balanced with large measures of autonomy for the men and women who do the creative work and run the individual agencies. And those leaders must do this as the industry suffers its worst recession in memory.

The men who oversee these advertising giants differ in outlook, temperament, and background. So do the companies.

Communications Impresario

Before he became the president and chief executive of the Omnicom Group, the world's largest agency company by revenue, John D. Wren managed roller-hockey rinks, ran a kosher catering company and sold T-shirts.

The diversity of Mr. Wren's résumé mirrors the disparate services offered by Omnicom, which derives 56 percent of its revenue from businesses other than traditional advertising -- the largest percentage of the four big agency companies.

Some of those other services -- corporate identity consulting, sales promotion and interactive marketing -- are no stretch for an ad shop. But, befitting its name, Omnicom also offers clients services like crisis management and, since Sept. 11, corporate security.

Mr. Wren, 49, has been in the vanguard of adding specialized units, spurred by the increasing demands from marketers for ads beyond traditional forms.

While Mr. Wren sometimes works directly with clients, including DaimlerChrysler and PepsiCo, he stressed that ''we've held ourselves to be a holding company,'' giving a lot of autonomy to division heads.

He said he sees himself as an impresario, ''providing the concert hall, selling the tickets, maybe setting the dates'' -- giving the actual performers ''the resources to accomplish what they do and setting objectives and goals, but not doing it for them or telling them what to do.''

Mr. Wren was a consultant at Arthur Andersen before arriving on Madison Avenue in 1984, joining Needham Harper Worldwide, which merged in 1986 with BBDO and Doyle Dane Bernbach to form Omnicom. He has always been in finance and administration, ''never an advertising guy,'' as he put it, adding with a laugh, ''No one's asked me for advice on whether to be in the Super Bowl or not.''

That could be a big reason why Mr. Wren has risen so far so fast at Omnicom, a confederation of proudly autonomous agencies whose leaders may not have suffered gladly the kibitzing of a former copywriter or account manager even if he was their boss.

Mr. Wren ''has managed to do with Omnicom something that many have tried but few have succeeded at,'' said James C. Schroer, executive vice president for global sales, marketing, and service at the Chrysler Group division of DaimlerChrysler in Auburn Hills, Mich. ''He keeps the key players at each agency he acquires as motivated and creative as they ever were as entrepreneurs running their own companies, and does it without superimposing a bureaucracy.''

How pleased is Chrysler with Omnicom? Enough to consolidate its $1.8 billion account there in 2000. Omnicom has managed to please enough other clients to propel its stock price to $94.56 last week from a post-Sept. 11 low of $59.10.

''Being big for the sake of being big is not terribly important,'' said Mr. Wren, who led the Omnicom division specializing in nontraditional holdings, known as Diversified Agency Services, before being named president of Omnicom in 1995 and chief executive in 1997. ''Being big for the sake of the services you can provide is terribly important.''

Mr. Wren provided a glimpse at his modus operandi when he declined to pose for a photograph to accompany this article because he said, he does not think he photographs well. Instead, he sent a portrait.

''I know most of my strengths,'' he said, ''but more important, I know all of my weaknesses.''

A Hands-On Approach

Of the leaders of the four largest agency companies, only one -- John J. Dooner Jr., chairman, president, and chief executive of the Interpublic Group of Companies -- climbed to the top as a traditional adman. He is also the one who recently traveled from New York to Texas to watch a spot being filmed for one of his firm's largest clients.

''I don't know how many C.E.O.'s of top-four agencies go to commercial shoots,'' said Steven J. Heyer, executive vice president of Coca-Cola in Atlanta.

Mr. Dooner observed the production of the spot, now on national television, for Coke Classic. The commercial shows a pair of workers pausing to refresh after climbing to the top of a giant radio tower, an apt salute to two climbers from one of their own.

Mr. Dooner's credentials -- rising from the media buying department at Grey in 1970 to leader of Interpublic three decades later -- are such that ''when he talks about clients and how they react, he has credibility,'' said Michael J. Russell Jr., an analyst who follows advertising and broadcasting stocks for Morgan Stanley Dean Witter.

The Coke Classic spot was created by Carmichael Lynch, a small Interpublic agency in Minneapolis, one of many whose work for Coca-Cola is orchestrated by Mr. Dooner. He began overseeing the company's account almost two decades ago at McCann-Erickson Worldwide Advertising, the largest ad agency Interpublic owns.

While he still takes a personal interest in the nuts-and-bolts aspects of the business, like making television spots, Mr. Dooner, 53, said he appreciates that his industry has ''grown significantly more complex over the years as advertising migrated from spots and print ads to a complicated integration of communications.''

Mr. Dooner joined his first Interpublic agency, Marschalk, now part of Lowe & Partners Worldwide, in 1973, 12 years after Interpublic invented the agency company concept by forming Interpublic Inc. to own McCann and other shops. He moved to McCann in 1984, becoming chairman and chief executive in 1995.

Under Mr. Dooner, McCann tripled its billings and formed a mini-holding company modeled after Interpublic called the McCann-Erickson World Group, which added services like public relations, event marketing and corporate identity consulting.

While he was developing the multidisciplinary approach at McCann, however, the agency lost most duties for creating Coke Classic campaigns to a Hollywood talent firm, the Creative Artists Agency. Mr. Dooner spent the next eight years working to recapture the account, which by 2000 led to an expanded marketing relationship between most Coca-Cola brands and a variety of Interpublic agencies.

By then, Mr. Dooner had left McCann for Interpublic, initially as president and chief operating officer, then adding the positions of chairman and chief executive. Under his guidance, Interpublic made its biggest acquisition, buying True North Communications last June for $2.1 billion.

Even with the addition of True North's business, however, Interpublic said the economic slump caused its revenue to fall 6.3 percent last year, dropping Interpublic to second place behind Omnicom. Interpublic posted a net loss of $505.3 million after taking almost $1.2 billion in extraordinary charges.

Investors, however, have bid up Interpublic stock to $34.27 from a low of $18.25 last October after Mr. Dooner began a sweeping reorganization to integrate the True North agencies and cut costs.

Financier and Strategist

Sir Martin Sorrell, chief executive of the WPP Group, has never written an ad or planned a media buy; his interest in advertising has always been as a business. Trained in finance, he dogs those who handle the creative and operational tasks at his agencies to meet goals he sets. He is famous, or infamous, for serial calls and e-mail messages to his top managers, wherever they -- or he -- may be.

His strength, widely acknowledged, is strategic thinking -- finding, buying and assimilating the components of an agency company.

''He has the best strategic sense of what's going on with clients and where the industry is headed,'' said Lauren Rich Fine, the advertising analyst for Merrill Lynch. That is reflected in WPP's stock, which rebounded from $37.55 in October to close last week at $56.84.

After earning a degree in economics from Cambridge and an M.B.A. from Harvard, Sir Martin served as the group finance director for the Saatchi brothers, Charles and Maurice, from 1977 to 1984, helping them make their firm, Saatchi & Saatchi, a pre-eminent agency company.

''He's very much a person investors find to be similar in makeup and temperament to themselves,'' said Mr. Russell of Morgan Stanley.

In 1985, Sir Martin left the Saatchis to start building an empire of his own. The Sorrell venture, named WPP, soared with a string of audacious American acquisitions, including J. Walter Thompson in 1987 and Ogilvy & Mather in 1989.

Those takeovers were initially hostile, and Sir Martin was castigated by many top executives at his targets. David Ogilvy came out of retirement to rail against him as an ''odious little jerk'' -- only, legend has it, he used a scatological noun instead. (Sir Martin labored to change Mr. Ogilvy's mind and eventually did, as he agreed to serve as chairman of WPP until 1992.)

Soon after the Ogilvy takeover, the global advertising recession of the early 1990's brought the debt-laden WPP to the brink of bankruptcy. Sir Martin offered his creditors equity stakes, shunned significant deals and husbanded his resources, keeping WPP afloat until the economy improved.

WPP was briefly the largest agency company, after its $4.7 billion acquisition of Young & Rubicam in 2000.

(That takeover ruffled feathers, too, as Y.& R.'s top executives initially fought off Sir Martin, only to succumb after he courted the board. One executive who had quit Ogilvy rather than work for Sir Martin quit again at Y.& R.)

Rather than thinking of WPP as a ''holding company'' that controls its various units, Sir Martin, 57, said he prefers to regard it as a ''parent company'' that helps the individual units work together to meet clients' needs. WPP employees can refer to the Catalog, a 36-page booklet listing all the services offered at WPP-owned companies, from media buying to management training.

''Martin has put together an absolutely unrivaled assembly of companies in all aspects of marketing,'' said Nicholas V. Scheele, chief operating officer at the Ford Motor Company in Dearborn, Mich., which works with all three big WPP ad agencies -- Ogilvy, Y.& R. and J. Walter Thompson.

Though Sir Martin ''is an intense individual, no question about it,'' Mr. Scheele added, ''it's never a 'sell, sell, sell' '' to persuade Ford to hire additional WPP agencies.

The Resilient European

When Maurice Lévy, chairman, and chief executive of the Publicis Groupe, failed to pull off a hostile takeover bid for its former American partner, True North Communications, in 1997, Wall Street wrote him off as an also-ran in the grinding consolidation of the advertising industry.

As recently as three years ago, that prognosis looked solid. Publicis then ranked 10th in revenue among the world's 10 biggest agency companies.

But Mr. Lévy was undeterred. He directed a frenetic burst of deal-making that brought into the Publicis fold Fallon McElligott, Saatchi & Saatchi, and Nelson Communications. (True North, meanwhile, lost its independence anyway, bought by Interpublic last June.)

With the acquisition of the Bcom3 Group, Publicis will become the fourth-largest agency company by revenue -- twice as big as Havas Advertising, the French rival that Mr. Lévy has fiercely sought to surpass.

''I have enormous respect for Maurice,'' said Ms. Fine, the Merrill Lynch analyst. ''He has really delivered for shareholders.''

Since bottoming out at $14.75 in October, shares of Publicis have come back, closing last week at $34.04.

Mr. Lévy has also delivered for his major clients, according to one of them.

''Maurice commits to you in a very personal way,'' said Lindsay Owen-Jones, chairman and chief executive at L'Oréal, the cosmetics, and fragrance giant in Paris. ''When it comes to any major problem, I know I can call Maurice any time, day or night, and he's there.''

Mr. Lévy, 60, entered advertising in 1966, but not to create ads or to work on accounts.

''I'm in this business by chance because my education and training was as an engineer, in data processing,'' he said in a telephone interview from his Paris headquarters.

''When I saw the offices at heavy industry and banks, they were absolutely sad, boring,'' he recalled. ''When I sat in the lobby of an ad agency, I saw the men with long hair and the women with miniskirts and I said, 'This is the place to be.' ''

Five years later, Mr. Lévy joined Publicis, also in the data processing. On his first day there, he said, he met Marcel Bleustein-Blanchet, the founder of Publicis who introduced France to the American style of advertising.

''He told me, 'One day you will run this company,' '' Mr. Lévy said. ''When I got home that night, my wife said, 'Don't worry, he's probably saying this to all the young people at the agency.' ''

But a year later, when the Publicis office on the Champs-Élysées caught fire one night around 9, Mr. Lévy, who was still at work, saved the computer files. Mr. Bleustein-Blanchet called him ''my loyal warrior'' and made him the heir apparent.

Mr. Lévy, who became chief executive in 1988, said the fact that he was ''French-born and European'' gave him certain advantages over his American and British rivals.

''When you are here, you know the Germans are different from the Spanish and the Spanish react differently from the Portuguese, the French, the Belgians,'' he said. ''We better understand the cultural and behavioral differences, the diversity,'' which is increasingly important as advertisers seek ''to talk not to masses, but to individuals.''

The Power of Collaborating Through Content

One of the great benefits of creating content is that it gives you a way to collaborate with other people. Partnering with others broadens your reach, exposing you and your business to new audiences. These kinds of collaborative projects are sometimes called Joint Venture Partnerships, and they always involve the delivery of content. There are a few ways to deliver that content in a partnership. One common way is through written articles that are posted on another site, also known as "guest posting." Another is to speak to your partner's audience through an online event such as a webinar or teleclass. I am in the middle of producing a telesummit, which is like a Joint Venture Partnership on steroids! I'm working simultaneously with a whole group of individuals in my industry. Together, we create a powerful platform on which to share our project and reach a lot more people. There are really two ways that you can collaborate with others to increase your visibility. Host people on your platform Do you have way to showcase other people's content? This could be an established place where you share content regularly, like your blog, your podcast, your YouTube channel, a webinar series, etc. It can also be a one-time project, where you create an event together and share it with your audience. When you host people on your platform, they will share it with their followers, saying things like "I'm being featured over on... " or "check out my interview with... " Promotion requirements vary, but it drives traffic and sends their people directly to your site where you can engage them further. Speak or share on other people's platforms Another way to leverage the power of partnerships is by providing content to others. Look for blogs or podcasts that are in your industry that you could appear on. Those platforms are always looking for guests with great information to share. You can also propose a joint event that someone else would promote, but that works best if you have a pre-existing relationship with that person. And you better be clear on how it benefits them. Create a Win, Win, Win There are many ways to structure a partnership, but it's always important to make sure that it benefits everyone involved, including you, your partner, and your audiences. It might be as simple as giving great content to your partner that provides value to their audience, gives you exposure, and allows them to take a break from creating content that week. Win, win, win! Sometimes there is more of a quid-pro-quo arrangement. In this case, they promote your content to their audience, and in return, you promote their content to your audience. Or perhaps you create a joint event that you both promote for greater impact. You each get to reach new people, and your followers get valuable information from a fresh perspective. Another option is to offer an affiliate program. This means that your partner is rewarded financially for sharing your content. Typically this is done by giving them a percentage of your revenue from any of the people they send over to you. You get increased exposure and sales, and they get some revenue without having to create anything. Notice that the benefit to your audiences is always in the value of the content that is being shared. It's the key ingredient to every successful joint venture partnership! Here's another thing to keep in mind... Creating content on a regular basis makes you a more appealing partner. If you can clearly show that you have been cultivating your own platform and have a lot of material to draw from, you become an in-demand expert (or host). That leads to more opportunities and multiplies your growth. So keep creating content! And look for ways to engage with others to expand your reach. How might you include a partnership in your content marketing plan this year? Who would you like to collaborate with? Reach out to them today!

50 Largest Marketing Companies in the World

Everyone thinks they know who the largest marketing companies in the world are, and I’m sure you know some of the famous agencies like BBDO, Havas or Grey. But would you be surprised if I told you those agencies don’t even crack our top 10?

The landscape of global agencies has become crowded and confusing over the last 10 years. While huge agency networks and holding companies are the vanguard, there has been a convergence of consulting firms and tech giants entering the frame to compete as well as in-house agencies. All of this continues to blur the line between what is considered an agency and who is best suited to help your global marketing, advertising, and digital initiatives.

To bring some clarity to the global agency marketplace, Agency Spotter has put together the 50 largest marketing agencies according to estimated yearly revenue. This list represents the 50 biggest agencies and not the agency networks or groups like WPP, Publicis Group, Dentsu Inc, Interpublic, and Omnicom Group. If you’re looking to find your next marketing partner, keep in mind that the most helpful agency may not be the biggest or most well-known one your budget can afford you… Thankfully, Agency Spotter allows you to search for an agency by size.

Largest Marketing Companies in the World

50. Freeman
Dallas, Texas
Revenue: $460 million (est.)

Freeman

BRANDING

ABOUT US - Freeman is the world’s largest brand experience company. We help our clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalized approach, gained from our 90 years as an industry leader. Freeman is a family owned company with 90+ locations worldwide, and over 7,000 employees, 2,000 of which are located outside of the US.

49. Burson-Marsteller
New York, New York
Revenue: $466 million (est.)

Burson-Marsteller is a global public relations firm that is part of Young & Rubicam group, which is a subsidiary of WPP. Established in 1953 by Harold Burson and Bill Marsteller, the agency now has a worldwide network that consists of 77 offices and 85 affiliate offices and operates in 110 countries. Burson-Marsteller has worked with Ford, Thomson Reuters, Blueair and more. Check out Burson-Marsteller on Agency Spotter.
48. Ketchum
New York, New York
Revenue: $470 million (est.)

Ketchum

PUBLIC RELATIONS

WORLDWIDE COMMUNICATIONS LEADER - Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations.

47. Asatsu-DK
Tokyo, Japan
Revenue: $473 million (est.)

Asatsu-DK is a Japanese advertising agency and the third largest agency in Japan after Dentsu and Hakuhodo. Established in 1956, the Consumer Activation Company has over 3,400 employees and more than 80 offices. Bain Capital, a private equity firm based in Boston, recently bought ADK for $1.4 billion. See Asatsu-DK’s portfolio here.
46. The Engine Group
London, United Kingdom
Revenue: $480 million (est.)

The Engine Group

MARKETING STRATEGY

ABOUT US - We’re Engine. Hello. A new breed of marketing services network, we are more than a holding company— we are a culture and an approach. 14 businesses sit within the Engine family, working across the full spectrum of marketing disciplines. From insight and business intelligence, through creative innovation and content production, to distribution and measurement, our end-to-end offering is flexible and dynamic, ensuring that our clients receive customised solutions that genuinely transform their businesses. Clients can tap into resource from any part of our group – that’s more than 2,500 people based in more than 30 locations around the world. Our single P&L structure allows our specialists to come together in unlikely teams and collaborate in a way that’s not possible using a traditional industry model. This structure also allows us to maintain a strong working culture. Despite our size, we retain an entrepreneurial spirit that means we’re always itching to push creative and business boundaries. It allows us to come up with ideas that are truly original, innovative and groundbreaking. And it’s why we’re proud to have featured in The Sunday Times'​ Best Company To Work For Top 100 list for seven years in a row.

45. Maxus
London, United Kingdom
Revenue: $515 million (est.)

Founded in 2008, Maxus is a global media agency part of WPP’s GroupM, the world’€™s largest media investment management group. Maxus is one of the fastest growing media agency for six consecutive years with over 3,000 employees, 70 offices in 55 countries. They are currently serving as media agency of record for Jet, OLX and Huawei. Maxus will be merging with fellow GroupM agency, MEC, to create a new agency called WAVEMAKER. Learn more about Maxus.
44. UM
New York, New York
Revenue: $520 million (est.)

UM Worldwide

MEDIA

ABOUT UM - UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.

43. Proximity
New York, New York
Revenue: $547 million (est.)

Proximity Worldwide is a global digital agency that specializes in digital advertising, direct marketing and CRM. They are the most awarded digital, direct and CRM global agency for work with clients like Volkswagen, The Economist, Cochlear, Audi, Foxtel and others. Proximity is part of the Omnicom group of companies. Learn more about Proximity.
42. FleishmanHillard
St. Louis, Missouri
Revenue: $547 million (est.)

FleishmanHillard

PUBLIC RELATIONS

DIGITAL. INTEGRATED. GLOBAL. - A global leader in marketing and communications and one of the industry’s most recognized public relations agencies, Fleishman-Hillard Inc. has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. Fleishman-Hillard continues to live by the code of ethics we established on day one. They’re guiding principles we believe should never go out of style — mutual respect, teamwork and old-fashioned “client comes first” customer service. At the same time, the global tapestry of talent that is “our team” continues to cultivate new knowledge, growing and evolving along with an industry we’ve been an integral part of since 1946.

41. PHD
London, United Kingdom
Revenue: $572 million (est.)

PHD launched as the world’s first planning-led media agency back in 1990. Today the agency is one of the most awarded media agencies being named Media Network of the Year in 2016 and 2015 by Campaign and Global Media Agency of the Year 2016 by AdWeek. The global media agency has over 4,000 people in their 80+ offices worldwide and is part of the Omnicom Media Group. PHD is the media agency of record for HP, Delta, Carnival, Volkswagen and Converse. Learn more about PHD here.

40. mc Group
Berlin, Germany
Revenue: $583 million (est.)

mc Group

ADVERTISING

ABOUT US - mc is a fully integrated communication agency and provides all communication disciplines in-house. Over the last several years, mc has become the only German-led global agency network, consisting of more than 80 network agencies present in all 28 EU Member States and the economic centres worldwide. Today, mc is the largest independent PR and advertising agency in both, Germany and Europe, and is also market leader in the fields of corporate branding and communications, political communications and nation branding. Our global alignment makes us an attractive partner for national as well as international campaigns.

39. Merkle
Columbia, Maryland
Revenue: $591 million (est.)

Merkle is a global performance marketing agency with over 25 years of experience. Headquartered in Maryland, Merkle has offices in Shanghai, London, Barcelona, Chicago, Atlanta plus 20 other locations throughout the world. Merkle was recently acquires by the Dentsu Aegis Network, and the agency delivers data-driven, technology-enabled marketing solutions to large corporations. Learn more here.
38. Isobar
London, United Kingdom
Revenue: $591 million (est.)

Isobar

ADVERTISING

IDEAS WITHOUT LIMITS - Isobar is a global, full-service, digital marketing agency with innovation at its heart. Our strength is bringing together innovators of all kinds: strategists, creatives, storytellers, designers, technologists and producers to conceive and create Ideas Without Limits. Our people power Isobar. We're a company with a deeply-rooted entrepreneurial culture. We are not driven by seniority, but grouped together by the desire to innovate and create. Our diversified teams, multi-disciplinary processes, and collaborative culture helps to unlock unlimited innovation potential for our clients. As a truly borderless agency, we work in cross-market teams as part of our everyday practice and our singular objective is to deliver tangible results for our clients. With our Brand Commerce expertise and Product and Service Design capabilities, we creatively solve complex client challenges - delivering positive business results. With over 6,000 digital pioneers in over 85 locations, across more than 45 markets worldwide, we are able to tackle global assignments with local depth.

37. Saatchi & Saatchi
London, United Kingdom
Revenue: $614 million (est.)

Starting as a start-up advertising agency in 1970s London, Saatchi & Saatchi has grown to a global communications agency with 114 offices in 67 countries. While still the smallest of the three main advertising agencies within the Publicis Groupe network, the agency still works with six of the top 10 global advertisers. Learn more here.

36. FCB
Chicago, Illinois
Revenue: $661 million (est.)

FCB

MARKETING STRATEGY

ABOUT US - FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

35. RAPP
New York, New York
Revenue: $724 million (est.)

RAPP is the CRM experts of the Omnicom Group. They have offices in Dallas, LA, London, Berlin, Dubai and eight other locations. Rapp’s client list includes Remington, Toyota, Ruffles, Fiat, Virgin Media and more. Learn more here.
34. Weber Shandwick
New York, New York
Revenue: $724 million (est.)

Weber Shandwick

PUBLIC RELATIONS

ENGAGING, ALWAYS. - Weber Shandwick is a leading global public relations agency. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row, an ‘Agency of the Decade’ by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world.

33. DigitasLBi
Boston, Massachusetts
Revenue: $730 million (est.)

DigitasLBi was formed in 2013 when Publicis Groupe merged LBi, a marketing technology agency, and Digitas to create a digital agency that blends data with great storytelling. With a strong presence in North America, Europe, Asia and the Middle East, DigitasLBi has produced award winning work for Disney, Playstation, Dunkin’ Donuts, Whirlpool and more. See their online portfolio here.

32. Grey
New York, New York
Revenue: $755 million (est.)

Grey

ADVERTISING

ABOUT GREY ADVERTISING - Grey Group ranks among the world's top advertising and marketing organizations. Grey operates in 154 cities in 96 countries with 10,000 employees and serves one-fifth of the FORTUNE 500. Its parent company is WPP. Under the banner of "Grey Famously Effective Since 1917," the company has introduced America to such iconic, award-winning ad campaigns as the ETrade baby and Ellen DeGeneres for CoverGirl. ADVERTISING AGE named Grey to its prestigious A-LIST of the world's best agencies in 2010, 2012 and 2013. FAST COMPANY magazine honored Grey in its "World's 50 Most Innovative Companies" issue in 2010 and 2011. Grey New York was named to CREATIVITY's A-LIST of the 10 most creative agencies in the world in 2013. Grey also took top honors as "best all-around ad agency of 2012" in FORBES' survey of agency search consultants.

31. Edelman
Chicago, Illinois
Revenue: $855 million (est.)

Edelman is the world’s biggest independent PR agency that helped define modern public relations. The agency continues to push the boundaries of what PR can do and partners with 2,000 of the world’s leading businesses, helping them evolve, promote and protect their brand and reputation. Edelman consists of 65 offices and 5,000 employees. Read more about this agency here.

30. Cheil Worldwide
Seoul, South Korea
Revenue: $859 million (est.)

South Korea’s largest advertising agency, Cheil Worldwide is more than three times the size by billings of its nearest domestic rival. The agency boast 53 offices in 43 countries with 6,200 employees worldwide. Owned by the Samsung Group, Cheil major client list includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Learn more.

29. Acxiom
Conway, Arkansas
Revenue: $873 million (est.)

Acxiom is an agency that is not as famous as the other agencies on this list, but the people-based marketing agency is a quiet giant of the industry. The agency has been leveraging technology and data for over 45 years to help clients and partners get results. Acxiom is headquartered in Conway, Arkansas with additional locations around the United States, Europe and Asia. Learn more.

28. Zenith
London, United Kingdom
Revenue: $874 million (est.)

Part of Publicis Media, Zenith is the ROI agency with 5,000 specialists across 95 markets. The agency specializes in communications planning, media, value optimization, technology, and data & analytics. Zenith has worked with companies like Aviva, 21st Century Fox, Mercedes, BMW and more. Learn more.

27. Starcom
Chicago, Illinois
Revenue: $928 million (est.)

Starcom is one of the most renowned media agencies in the world and a member of Publicis Media. They call themselves the Human Experience Company because they believe the alchemy of people and technology creates experiences people love and actions brands need. Starcom is trusted by the leading brands, serving as media agency of record for Lionsgate, Lowe’s, Visa, Kraft Heinz, Wingstop and The NBA. Learn more.

26. MEC
London, United Kingdom
Revenue: $1.01 billion (est.)

The 4th biggest agency under WPP’s GroupM, MEC is a leading media agency with clients like Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE and Xerox. The agency has over 5,000 highly talented specialists in 90 countries around the world. MEC and Maxus (number 45 of the list) will soon merge to make a new agency called WAVEMAKER. Learn more.

25. Xaxis
New York, New York
Revenue: $1.07 billion (est.)

Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments. With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East. Xaxis is a member of WPP’s GroupM. Learn more.

24. Wunderman
New York, New York
Revenue: $1.12 billion (est.)

Wunderman is a global digital agency that is “Creatively Driven. Data Inspired.” A member of WPP, Wunderman was named a leader in marketing database operations and customer engagement strategy by Forrester Research for their outstanding work for clients like Microsoft, Fifa, Pantene, Nestle and more. Learn more.

23. Young & Rubicam
New York, New York
Revenue: $1.16 billion (est.)

Founded in 1923, Y&R is a leading global marketing communications company within the WPP network. The agency operates as a global boutique agency, connecting deep insights from local business needs and consumers united by a global team. Y&R’s client list includes RockEd, Dell, Xerox, Burger King and Movistar. Learn more.

22. Leo Burnett
Chicago, Illinois
Revenue: $1.2 billion (est.)

Leo Burnett is one of the most recognized and well-known advertising agencies in the world for their long history advertising excellence. The agency was known for creating brand mascots like Uncle Ben, the Jolly Green Giant, Tony the Tiger, the Pillsbury Dough-Boy and the Marlboro Man. Today, Leo Burnett is still known as a leaders in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Learn more.

21. Carat
London, United Kingdom
Revenue: $1.26 billion (est.)

Carat is a full-service media buying and planning agency that is trying to redefine media for today’s most innovative clients. The agency is consistently at the top of RECMA’s Global Qualitative Evaluation Ranking, and they service clients in 150 countries with more than 10,000 talented staff. Carat is are also the biggest agency in the Dentsu Aegis Network in terms of yearly revenue. Learn more.

20. JWT
New York, New York
Revenue: $1.26 billion (est.)

J. Walter Thompson is the world’s best-known marketing agency and has been building creative solutions that make enduring brands for more than 150 years. A true global agency, JWT has more than 200 offices in over 90 countries with nearly 10,000 employees. The WPP agency is agency of record for Church’s Chicken, U.S. Marine Corps, Subway and KPMG to name a few. Learn more.

19. Mediacom
New York, New York
Revenue: $1.29 billion (est.)

Mediacom with one of the world’s leading media company with 7,000 employees in 125 offices in 100 countries around the world. They were originally the media arm for Grey but broke off to focus on media full-time and work with companies like Mars, P&G, AB InBev, GSK and Sony. Mediacom is is part of GroupM and a member of WPP. Learn more.

18. OMD Worldwide
New York, New York
Revenue: $1.29 billion (est.)

OMD Worldwide is a global media agency that continues to receive praise from many publications. The agency was named “2017 Media Network of the Year” at Cannes, acknowledged as “Most Creative Media Agency” by The Gunn Report 11 years in a row, and “Global Agency of the Year 2014 & 2013” by Adweek. OMD Worldwide is a member of Omnicom Group and over 140 offices with more than 11,000 employees. Learn more.

17. Mindshare
London, United Kingdom
Revenue: $1.3 billion (est.)

Created in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP’s GroupM and consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia. Mindshare serves as media agency of record for Pandora Jewelry, TJX, and Tyson Foods. Learn more.

16. Publicis Worldwide
Paris, France
Revenue: $1.39 billion (est.)

Publicis Worldwide is the biggest advertising agency within the Publicis Groupe network. With offices in more than 80 countries, the advertising agency has produced great work for the likes of Cartier, Citi, Heineken, L’Oreal, Nestle, P&G and more. Learn more.

15. McCann
New York, New York
Revenue: $1.4 billion (est.)

McCann is a global advertising agency that has created some of the best-known and most iconic advertising campaigns of the last century. From Coke’s “I’d Like to Buy the World a Coke” to Mastercard’s “Priceless” slogan, McCann continues to helps brands engage with consumers in their daily lives. Part of Interpublic Group, the agency’s client list includes GM, Aldi, Cigna, Microsoft, Verizon and more. Learn more.

14. TBWA Worldwide
New York, New York
Revenue: $1.4 billion (est.)

TBWA is global advertising company that uses Disruption® methodologies to develop business-changing and culture-defining ideas for brands. The youngest of the three global advertising networks within the Omnicom, TBWA has 11,300 employees across 305 offices in 98 countries and has served as agency of record for Miller Lite, Airbnb, Accenture and GoDaddy. Learn more.

13. Hakuhodo
Tokyo, Japan
Revenue: $1.5 billion (est.)

Hakuhodo is the second biggest agency in Japan behind Dentsu but is also the oldest agency. With over 120 years of advertising and PR experience, Hakuhodo has worked with Yahoo!, Lotte, Nissan, Tiffany & Co. and more. Hakuhodo has offices in 17 countries with over 3,000 employees working in Japan and over 2,500 overseas. Learn more.

12. Havas
New York, New York
Revenue: $1.5 billion (est.)

Until Vivendi, a French mass media conglomerate, acquired Havas in 2017, the agency was one of the largest independent advertising agencies in the world. Headquartered in New York, the network brings together 11,000 experts in 76 countries and is the largest unit of the Havas Group. The agency’s client list is extensive with partners such as Air France, Pernod Ricard, Lacoste, Jack Daniel’s, Ubisoft, IBM and more. Learn more.

11. SapientRazorfish
New York, New York
Revenue: $1.67 billion (est.)

SapientRazorfish was created in 2016 when Publicis Groupe merged SapientNitro and Razorfish, creating a new breed of agency that leverages digital, marketing, strategy and technology to help their partners reimagine their business. They also take advantage of other agencies in the SapientRazorfish ecosystem like SecondStory, Emerging Experiences, Campfire and The Community to further help their clients. SapientRazorfish has more than 12,000 employees in 70 offices around the globe. Learn more.

10. DDB
New York, New York
Revenue: $1.7 billion (est.)

DDB

ADVERTISING

ABOUT US - In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.

9. BBDO
New York, New York
Revenue: $1.8 billion (est.)

BBDO is the biggest of the three main advertising agencies in Omnicom Group’s portfolio. They are considered the world’s most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries. BBDO’s reputation domestically is well documented but their international offices are also strong examples in their local market. The agency’s list of clients include Macy’s, Visa, GE, Mountain Dew, Airbnb, Ebay, Samsung, HP and much much more. Learn more about BBDO here.
8. Bluefocus Communication Group
Beijing, China
Revenue: $1.9 billion (est.)

BlueFocus Communication Group

BRANDING

ABOUT US - BlueFocus Communication Group is established in 1996 and has become the top communication group around Asia, which has been ranked TOP9 in the TOP 10 Global PR Agency Ranking 2017 by the Holmes Report. Currently there're more than 6,000 employees globally working in 100 offices in more than 10 countries, and BFG's headquarter locates in Beijing, China. BlueFocus provides a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions, to 1000+ Multinational companies and leading Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries. Major subsidiaries include BlueDigital, Insight PR, Best Choice, Phluency, SNK, Eyes Media, Kingo Advertising, Bojie Media, BlueStrategy, Domob, Besides that, we also have several oversea subsidiaries, Huntsworth, the top PR agency in England, We Are Social, the top social agency in the world, FUSE Project, the world's leading industrial designing company in U.S. and Vision 7 International, the integrated communication company in Canada.

7. Ogilvy
New York, New York
Revenue: $2.13 billion (est.)

Ogilvy is one of the largest advertising agencies around the world. Started in 1948 by David Ogilvy with no clients and a staff of two, the agency has grown to 450 offices in 169 cities. Ogilvy is part of the WPP Group and provides a comprehensive range of marketing services including: advertising, PR, public affairs, branding, shopper marketing, healthcare communications, and digital marketing. The advertising giants is agency of record for Nationwide, Motorola, KFC, Bacardi-Martini, Amazon and more. Learn more about Ogilvy.
6. Epsilon
Irving, Texas
Revenue: $2.2 billion (est.)

Epsilon

MARKETING STRATEGY

ABOUT EPSILON - Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the

1

World CRM/Direct Marketing Network,

1

U.S. Agency from All Disciplines and

1

Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg. Epsilon was named as a Leader in the January 2016 report “The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016” by Forrester Research, Inc. Epsilon was also named as a Leader in the July 2016 report "The Forrester Wave™: Email Marketing Service Providers, Q3 2016"​.

5. Dentsu
Tokyo, Japan
Revenue: $2.38 billion (est.)

Dentsu is the largest advertising agency in Japan. The agency provides a wide range of services in eight business domains including marketing, digital, creative sphere, promotions, media, content, PR and global business. Dentsu was founded in 1901 and works with global brands like Facebook.

Dentsu is part of Dentsu Inc. agency network, which became the big agency we know today with the acquisition of British-based Aegis Group to form Dentsu Aegis Network. Dentsu Inc. is currently the 5th largest agency network in terms of worldwide revenue. Learn more here.
4. Deloitte Digital
New York, New York
Revenue: $2.6 billion (est.)

Deloitte Digital is a digital advertising agency within the Deloitte Consulting umbrella. Only six years old, the digital agency has been turning the traditional agency model on its head.

With the ability to provide everything from strategy to logistics plus branding and cybersecurity, more and more companies are choosing to work with the multifaceted agency. Deloitte Digital is just scratching the surface of their capabilities, and the agency continues to buy talent recently acquiring San Francisco-based creative shop, Heat, and the Swedish agency Acne.

Deloitte Digital

DIGITAL STRATEGY

ABOUT US - Deloitte Digital has created a new model for a new age: the creative digital consultancy. We’re transforming the digital journey in a way an agency or traditional consultancy alone cannot – now leaders across the entire organization can come to one place to have their ambitions brought to life. We imagine, deliver, and run the future.

3. IBM iX
Armonk, New York
Revenue: $3 billion (est.)

IBM iX

DESIGN STRATEGY

ABOUT US - We are renegades and realists that work at the intersection of progressive strategy, creative vision and transformational technology to tackle the biggest business challenge: tomorrow. We deliver progressive ideas through the use of IBM Design Thinking – not just for design but for the solving of business problems. We put emerging technology to work. We build mastery in all the emerging technologies of today in a landscape that is constantly changing. Our difference goes beyond our knowledge of technology, it lies in the application of that technology to solve business problems. We bring innovative ideas and emerging technology to life for our clients through multi-disciplinary teams. When our clients work with us, they work with practitioners that come from different backgrounds, with different skillsets and capabilities. We are your global business design partner. This is the official IBM iX LinkedIn account. It’s managed by Jessica Albers. It follows the IBM Social Computing Guidelines.

2. PwC Digital Services
Hallandale Beach, Florida
Revenue: $3.3 billion (est.)

PwC Digital Services is the agency arm for PricewaterhouseCoopers, a multinational consulting firm. With over 10,000 team members around the world, the digital agency provides services in innovation, strategy, experience, technology, insights and branding.

Adage named PwC Digital Services as one of the world’s largest digital agencies and the world’s largest mobile marketing agency in 2015. Learn more about PwC Digital Services here.
1. Accenture Interactive
New York, New York
Revenue: $4.4 billion (est.)

Accenture Interactive is the world’s largest agency based on revenue and has over 18,000 employees in 40 offices around the globe. The digital agency is a subsidiary of management consultancy, Accenture, and make up around 13% of its parent company’s total revenue.

Accenture Interactive was recently named global experience agency of record for Maserati and will handle digital strategy, advertising, content and programmatic.

Accenture Interactive

ADVERTISING

ABOUT US - Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.

Looking for agencies that fit a smaller budget?

Check out Agency Spotter’s report of the Top Advertising Agencies, Top Marketing Agencies and Top Digital Agencies. To see all the Top Reports, visit our Reports page.

• Author
• Recent Posts

• 175
• 62

Post navigation

• ← Top 10 Marketing Articles From 2017
• 2018 Marketing Trends Report and The 4 Year Rise of 14 Marketing Services →

Let's Get Social

Recent posts

• Agency Spotter Announces the Top 50 Marketing Agencies Report
• 4 Ways to Automate Digital Marketing
• Agency Spotter Releases the Top 30 Advertising Agencies Report
• 25 Marketers Leading Brand Transformation

Most popular

Covering 14,700+ top marketing agencies and design firms

Who is searching for agencies and design firms?

When It Comes to Content Marketing - Consistency Requires Planning

It happens all the time. A small business owner starts an e-newsletter, or sets up a Facebook page, or builds a blog with the best of intentions. They are enthusiastic and have lots of ideas. They are determined to post or write something every week. But, after a little while, a week goes by without a post or an article. Perhaps they catch up again, but then another week goes by and then another. This is such a common story. And it makes me sad because it is so detrimental to the growth of your business. There are lots of reasons (or excuses) for it... "I was too busy." "I didn't know what to write." "It takes too much time." The killer thing is that, once you miss one deadline, it becomes easier to fall into a pattern of putting it off. But, the truth is that content marketing requires consistency. Just like any relationship, if you don't communicate with your prospects, they are going to lose interest. To be honest, if you only have enough content to write something every few months, it may seem like you don't have enough value to offer. If consistency is a challenge for you, you are not alone! As a small business owner, self discipline is critical. The only person holding you accountable for your actions and your output is yourself. If you expect to do your content-creation whenever you "feel inspired" or have some free time, it won't happen. Consistency requires planning. You are much more likely to be consistent if you plan things ahead of time and set deadlines for yourself. Schedule your newsletters and posts in two ways: First, make an editorial schedule that outlines your topics and post deadlines for at least the next 6 months. (Schedule the whole year if you can.) Know when you will send or post new content. It may take some time to fill the list of topics you want to write about. I keep a running list of topics that I add to whenever inspiration hits. That way, I can open it up when I need to write something and have a treasure trove of ideas to choose from. Next, build time into your schedule for content marketing. Schedule your working days so you can prioritize your tasks, focus on them one at a time, and check them off! Plan for 2-3 hours per week (at least) spread over one or two days for creating new content. Don't schedule anything else during that time. This helps eliminate some common excuses and gives you the best opportunity to be consistent.