Social Media Marketing for Businesses

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social Media Marketing 101: What Is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.


Social-Media Marketing Strategies

1. Start using chatbots. You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. consumers now feel most comfortable interacting through social media. Platforms such as Chattypeople make integrating an AI-powered chatbot into your social media strategy easy. These tools allow you to create a chatbot that: It doesn't require any coding knowledge. Can, answer customer questions. Is able to take orders directly from Facebook Messenger and comments. Integrates with all the major payment systems.

1. Start using chatbots.

2. Create a personalized experience for your customers.

3. Create an efficient content marketing strategy.

4. Create a community for your audience.

5. Jazz up your profiles with a diverse content strategy.

6. Use brand advocates. Your best promotional tool is the people who love your brand.

7. Create profiles on the relevant channels.

8. Establish a social media budget.

9. Run cross-channel campaigns.

10. Tell a story by going live.


Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differs from other forms of marketing in that it recognizes the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels such as tools for managing relationships with customers that go beyond demographics and customer service data collection. Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations, social media, and application development.

Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.

Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely. Selling organizations generally attempt to reduce customer defections. Customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship and successful retention efforts take this entire lifecycle into account. A company's ability to attract and retain new customers is related not only to its product or services, but also to the way it services its existing customers, the value the customers actually perceive as a result of utilizing the solutions, and the reputation it creates within and across the marketplace.

The meaning of marketing is construed in two different but complementary ways. In the first and most widespread meaning, the emphasis is on the managerial dimension, with a special focus being dedicated to the tasks that an organization must fulfill in order to ensure long-term success with target groups. The second and more comprehensive meaning is concerned with the function of marketing. It focuses on the notions of exchange and relationship as these occur between an organization and those individuals and groups who seek to satisfy their needs. Analogously, public sector marketing seeks to articulate and propose solutions regarding the exchange and relationships occurring between a government organization and individuals, groups of individuals, organizations or communities in connection with the request for and performance of public-oriented tasks and services.

7 Things to Keep In Mind With Your Work From Home Business Model

By [https://EzineArticles.com/expert/Joseph_Casey/59832]Joseph Casey

It is most important that if you're starting a new, home-based business that you form a plan for all possibilities and contingencies that may come up. This will help you reach your goal for the future, AND will also help if you're trying to get financing for your home-based business. This important information will actually define you home business. There are four basic components of each stage of building a business that needs to be covered. A great business plan is laid out after you have identified the components of each stage of the business. The infrastructure is a component of a home business. This infrastructure contains the central abilities and competencies necessary to execute your company's business model. The partner network, would be the business alliances you have which will complement other aspects of the business plan. Also to consider is the value configuration, which you will want to spell out in detail. How your business is in fact mutually beneficial for your business as well as for your customers. The value proposition for your home business plan will be describing the products and services that your business will offering for sale in your marketing efforts. Put otherwise, value proposition it is what your customer is getting for what your customer is paying. A customer can and will determine the value of a company based on these two broad elements, what your customers are buying vs what they are paying. It is the sellers marketing and sales efforts which offer that value proposition to the customer/buyer. Next consideration are the customers. It is extremely important that you are clear about who your target customers are. You should be able to describe your customer, male or female, income range, age, interests, etc. If you look into Facebook advertising they have extensive information on 'audience', who would be looking for what you have. So you need to clearly define your target audience, for the products and services your business is providing to your audience/prospects. The distribution channel part of your plan describes how the your company will deliver goods and services to your customers. This distribution channel could be very simple such as simply delivering your products via the postal service, all the way up to a major transport company driving your products across the country. Finally, there is your relationship with your customer. How how you intend to build that relationship will be a central key in your business plan. There are other area's to address of course but I hope this helps you in taking control of your home based business. You now have an opportunity for a free membership into Web Profits Club, everything you need to know about making money online. This offer could be taken down at any time so come check it out now while it's available! The more you fill your mind with the seeds of what you want to make happen in your life, the more you'll automatically move in that direction.

Become dynamic in your actions, take control now with https://JosephsMarketing.com/webprofits Stop by now! Article Source: [http://EzineArticles.com/?7-Things-to-Keep-In-Mind-With-Your-Work-From-Home-Business-Model&id=10204462] 7 Things to Keep In Mind With Your Work From Home Business Model

Guerrilla marketing is relatively inexpensive and focuses more on reach rather than frequency. For guerrilla campaigns to be successful, companies don't need to spend large amounts, they just need to have imagination, energy and time. Therefore, it has the potential to be effective for small businesses, especially if they are competing against bigger companies.

Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla marketing.

The message to consumers is often designed to be clear and concise. This type of marketing also works on the unconscious mind, as purchasing decisions are often made by the unconscious mind. To keep the product or service in the unconscious mind requires repetition, so if a buzz is created around a product, and it is shared amongst friends, it enables repetition.

Internet Businesses Online: Internet Marketing

The Largest Advertising Companies In The World

The WPP Group, based in London, is the world's largest advertising company.

Advertising is an incredibly lucrative industry.

An advertising company can be defined as a company that creates, manages, and plans all aspects of a client’s advertising. An advertising company may specialize in a specific area or can be a full-service company that offers public relation services. There are three types of advertising agencies; Above the Line, Below the Line, and Through the Line. ATL are large companies that handle prime account and create national and international advertising campaigns for the clients. BTL handle smaller media placement while THL is a blend of ABL and BTL. Here are the largest advertising companies worldwide.

Top Five Advertising Companies

WPP Group

The London based giant WPP toppled Omnicom Group in 2008 and has since become not only the largest marketing group but also the most revenue generating advertising company. It has an executive office in Dublin and owns various advertising, public relation, and media research networks. WPP owns the some of the largest marketing agencies in the world, namely Grey, JWT, Ogilvy & Mather, and Young & Rubicam. In 2016, WPP generated revenue of approximately US$19 billion and had a record 205,000 employees.

Omnicom Group

Omnicom Group is the second largest advertising company after WPP Group. The New York-based company controls several businesses including BBDO Worldwide, DDB Worldwide, and TBWA Worldwide. The three agencies have an unrivalled reputation for excellent creativity. They provide services in four main areas including advertisement, public relations, CRM, and specialty services. Omnicom employs over 75,000 employees and generated US$15 billion in 2016. Its planned merger with Publics was abandoned in 2014.

Publicis Group

The Paris based Publics Group made its way to the upper rank with strings of smart acquisitions including Leo Burnett Worldwide and Sapient Corporation. Founded in 1926, it is one of the oldest and largest marketing and communication companies in the world. It operates in over 200 cities in 105 countries. A move to merge with Omnicom Group to create the largest advertising company was abandoned in 2014. In 2016, Publics Group recorded revenue of US$9.6 billion, the third highest after WPP and Omnicom.

Interpublic Group

Although the New York-based Interpublic Group struggled through series of challenges in the 2000s, it still remains one of the big four international advertising companies. It consists of three main networks including McCann Worldgroup, FCB, and Lowe & Partners. Interpublic Group employs about 50,000 employees and recorded revenue of US$7.6 billion in 2015.


Dentsu of Japan dominates its local market more than any other advertising company. However, its popularity outside Asia was limited until recently. It operates in 145 countries and employs approximately 45,000 employees. In 2011, the company formed a partnership with Facebook to help in developing Facebook pages and ads. Facebook provides Dentsu with a premium advertising space.

Challenges Faced by Top Advertising Companies

Although the above five advertising and marketing groups have consistently dominated the advertising industry, they have faced new challengers for the global advertising budget with the new companies and consultancies expanding into digital marketing. Consumer groups are also rethinking their marketing spending with the companies. The emergence of Facebook and Google has been considered a threat to several marketing companies. The two have become a “digital duopoly” accounting for 60% of global digital market ads.

What is the World's Largest Advertising Company?

WPP owns the some of the largest marketing agencies in the world, namely Grey, JWT, Ogilvy & Mather, and Young & Rubicam. In 2016, WPP generated revenue of approximately US$19 billion and had a record 205,000 employees.

The Largest Advertising Companies in the World

RankAgency NameHeadquartersWorldwide Revenue (Billions)
1WPP GroupLondon19
2Omnicom GroupNew York15.3
3Publicis GroupeParis9.6
4Interpublic GroupNew York7.5

About the Author

  • John Misachi
  • Writer

John Misachi is a seasoned writer with 5+ years of experience. His favorite topics include finance, history, geography, agriculture, legal, and sports.

Advertising's Big Four: It's Their World Now

COLLEGE basketball is not the only American institution with a showdown among its Final Four.

When the Publicis Groupe, based in Paris, completes its $3 billion acquisition of the Bcom3 Group, probably in June, the advertising industry will narrow down to four giant agency companies -- the Omnicom Group and the Interpublic Group of Companies of New York, the WPP Group of London and Publicis -- that together will soak up more than half of the industry's revenue this year. They also will control much of the world's ad spending as well as significant shares of many other businesses like direct-mail marketing, in-store promotion, and public relations.

Besides dominating commercial speech, a $500-billion-a-year industry, these four agency companies and the men who run them -- John D. Wren at Omnicom, John J. Dooner Jr. at Interpublic, Sir Martin Sorrell at WPP and Maurice Lévy at Publicis -- also hold incredible sway over the media. By deciding when and where to spend their clients' ad budgets, they can indirectly set network television schedules and starve magazines to death or help them to flourish.

''Now you have four megacompanies with revenues that are staggering, bigger than some of the companies they serve,'' said O. Burtch Drake, president, and chief executive of the American Association of Advertising Agencies, the industry trade group.

Driving this concentration of power is an assumption that ad agencies must have a global presence, enormous size and a full range of marketing services simply to survive. That has led to decades of mergers and acquisitions, during which, for example, Omnicom bought more than 150 agencies. Interpublic grew from two American-based ad agency groups to three worldwide ad agency networks; 30 to 40 smaller American- and overseas-based ad shops; three global direct-marketing agencies; and 16 to 18 agencies focused on services like public relations, health care marketing, entertainment, and sports marketing and consumer research.

These advertising and marketing behemoths have grown in response to fundamental changes among their clients and media companies. Clients themselves have become bigger and more global. Many have changed their marketing strategies to rely less on television and print ads and more on other avenues like coupons, direct mail, sports sponsorships, in-store promotions and product placements in movies and on television shows. Media companies, meanwhile, have ballooned in size and range, and now package print and television with the Internet and other paths to consumers.

Creating and expanding these advertising-marketing conglomerates has been ''a way to gather advertising assets under one company to make sure you'll keep the client's dollar,'' Mr. Drake said. ''If you don't own agencies in those other fields, it comes out of your hide.''

This multibillion-dollar bet on conglomeration has succeeded so far in consolidating and cutting administrative expenses and in offering clients one-stop shopping for their marketing plans. It also lets one agency company serve competing clients by assigning each to a different sibling agency. Omnicom, for example, works for many automakers, including DaimlerChrysler, General Motors, Nissan and Volkswagen.

But it is not always smooth sailing.

Last summer, PepsiCo switched $350 million of its ad business from an agency acquired by Interpublic to an Omnicom shop because Interpublic also represents Pepsi's archrival, Coca-Cola. A short while later, Coca-Cola shifted work on its Sprite brand from Interpublic to a WPP-owned agency, saying it didn't want to rely on a single advertising conglomerate.

The entrepreneurial-minded on both the creative and business sides of advertising also contend that the expansion of agency companies has smothered originality under a blanket of conformity.

''You have a holding company dictating what can and can't be done, which stifles creativity, and the corporate culture numbs individuality,'' said Paul Cappelli, a refugee from McCann-Erickson, an Interpublic agency, who now runs the Ad Store, a boutique based in New York. ''We call those agencies 'notworks' instead of 'networks,' because if you're not one of the biggest clients, you get lost in the shuffle.''

And many media company executives worry about the concentration of buying power in the hands of so few advertising companies. Smaller publishers and broadcasters worry that additional consolidation on Madison Avenue will force them to sell out to larger rivals.

Whether agency companies continue to thrive may come down to how tightly -- or how loosely -- each of the conglomerates' chief executives runs his empire. Controlling costs, for example, must be balanced with large measures of autonomy for the men and women who do the creative work and run the individual agencies. And those leaders must do this as the industry suffers its worst recession in memory.

The men who oversee these advertising giants differ in outlook, temperament, and background. So do the companies.

Communications Impresario

Before he became the president and chief executive of the Omnicom Group, the world's largest agency company by revenue, John D. Wren managed roller-hockey rinks, ran a kosher catering company and sold T-shirts.

The diversity of Mr. Wren's résumé mirrors the disparate services offered by Omnicom, which derives 56 percent of its revenue from businesses other than traditional advertising -- the largest percentage of the four big agency companies.

Some of those other services -- corporate identity consulting, sales promotion and interactive marketing -- are no stretch for an ad shop. But, befitting its name, Omnicom also offers clients services like crisis management and, since Sept. 11, corporate security.

Mr. Wren, 49, has been in the vanguard of adding specialized units, spurred by the increasing demands from marketers for ads beyond traditional forms.

While Mr. Wren sometimes works directly with clients, including DaimlerChrysler and PepsiCo, he stressed that ''we've held ourselves to be a holding company,'' giving a lot of autonomy to division heads.

He said he sees himself as an impresario, ''providing the concert hall, selling the tickets, maybe setting the dates'' -- giving the actual performers ''the resources to accomplish what they do and setting objectives and goals, but not doing it for them or telling them what to do.''

Mr. Wren was a consultant at Arthur Andersen before arriving on Madison Avenue in 1984, joining Needham Harper Worldwide, which merged in 1986 with BBDO and Doyle Dane Bernbach to form Omnicom. He has always been in finance and administration, ''never an advertising guy,'' as he put it, adding with a laugh, ''No one's asked me for advice on whether to be in the Super Bowl or not.''

That could be a big reason why Mr. Wren has risen so far so fast at Omnicom, a confederation of proudly autonomous agencies whose leaders may not have suffered gladly the kibitzing of a former copywriter or account manager even if he was their boss.

Mr. Wren ''has managed to do with Omnicom something that many have tried but few have succeeded at,'' said James C. Schroer, executive vice president for global sales, marketing, and service at the Chrysler Group division of DaimlerChrysler in Auburn Hills, Mich. ''He keeps the key players at each agency he acquires as motivated and creative as they ever were as entrepreneurs running their own companies, and does it without superimposing a bureaucracy.''

How pleased is Chrysler with Omnicom? Enough to consolidate its $1.8 billion account there in 2000. Omnicom has managed to please enough other clients to propel its stock price to $94.56 last week from a post-Sept. 11 low of $59.10.

''Being big for the sake of being big is not terribly important,'' said Mr. Wren, who led the Omnicom division specializing in nontraditional holdings, known as Diversified Agency Services, before being named president of Omnicom in 1995 and chief executive in 1997. ''Being big for the sake of the services you can provide is terribly important.''

Mr. Wren provided a glimpse at his modus operandi when he declined to pose for a photograph to accompany this article because he said, he does not think he photographs well. Instead, he sent a portrait.

''I know most of my strengths,'' he said, ''but more important, I know all of my weaknesses.''

A Hands-On Approach

Of the leaders of the four largest agency companies, only one -- John J. Dooner Jr., chairman, president, and chief executive of the Interpublic Group of Companies -- climbed to the top as a traditional adman. He is also the one who recently traveled from New York to Texas to watch a spot being filmed for one of his firm's largest clients.

''I don't know how many C.E.O.'s of top-four agencies go to commercial shoots,'' said Steven J. Heyer, executive vice president of Coca-Cola in Atlanta.

Mr. Dooner observed the production of the spot, now on national television, for Coke Classic. The commercial shows a pair of workers pausing to refresh after climbing to the top of a giant radio tower, an apt salute to two climbers from one of their own.

Mr. Dooner's credentials -- rising from the media buying department at Grey in 1970 to leader of Interpublic three decades later -- are such that ''when he talks about clients and how they react, he has credibility,'' said Michael J. Russell Jr., an analyst who follows advertising and broadcasting stocks for Morgan Stanley Dean Witter.

The Coke Classic spot was created by Carmichael Lynch, a small Interpublic agency in Minneapolis, one of many whose work for Coca-Cola is orchestrated by Mr. Dooner. He began overseeing the company's account almost two decades ago at McCann-Erickson Worldwide Advertising, the largest ad agency Interpublic owns.

While he still takes a personal interest in the nuts-and-bolts aspects of the business, like making television spots, Mr. Dooner, 53, said he appreciates that his industry has ''grown significantly more complex over the years as advertising migrated from spots and print ads to a complicated integration of communications.''

Mr. Dooner joined his first Interpublic agency, Marschalk, now part of Lowe & Partners Worldwide, in 1973, 12 years after Interpublic invented the agency company concept by forming Interpublic Inc. to own McCann and other shops. He moved to McCann in 1984, becoming chairman and chief executive in 1995.

Under Mr. Dooner, McCann tripled its billings and formed a mini-holding company modeled after Interpublic called the McCann-Erickson World Group, which added services like public relations, event marketing and corporate identity consulting.

While he was developing the multidisciplinary approach at McCann, however, the agency lost most duties for creating Coke Classic campaigns to a Hollywood talent firm, the Creative Artists Agency. Mr. Dooner spent the next eight years working to recapture the account, which by 2000 led to an expanded marketing relationship between most Coca-Cola brands and a variety of Interpublic agencies.

By then, Mr. Dooner had left McCann for Interpublic, initially as president and chief operating officer, then adding the positions of chairman and chief executive. Under his guidance, Interpublic made its biggest acquisition, buying True North Communications last June for $2.1 billion.

Even with the addition of True North's business, however, Interpublic said the economic slump caused its revenue to fall 6.3 percent last year, dropping Interpublic to second place behind Omnicom. Interpublic posted a net loss of $505.3 million after taking almost $1.2 billion in extraordinary charges.

Investors, however, have bid up Interpublic stock to $34.27 from a low of $18.25 last October after Mr. Dooner began a sweeping reorganization to integrate the True North agencies and cut costs.

Financier and Strategist

Sir Martin Sorrell, chief executive of the WPP Group, has never written an ad or planned a media buy; his interest in advertising has always been as a business. Trained in finance, he dogs those who handle the creative and operational tasks at his agencies to meet goals he sets. He is famous, or infamous, for serial calls and e-mail messages to his top managers, wherever they -- or he -- may be.

His strength, widely acknowledged, is strategic thinking -- finding, buying and assimilating the components of an agency company.

''He has the best strategic sense of what's going on with clients and where the industry is headed,'' said Lauren Rich Fine, the advertising analyst for Merrill Lynch. That is reflected in WPP's stock, which rebounded from $37.55 in October to close last week at $56.84.

After earning a degree in economics from Cambridge and an M.B.A. from Harvard, Sir Martin served as the group finance director for the Saatchi brothers, Charles and Maurice, from 1977 to 1984, helping them make their firm, Saatchi & Saatchi, a pre-eminent agency company.

''He's very much a person investors find to be similar in makeup and temperament to themselves,'' said Mr. Russell of Morgan Stanley.

In 1985, Sir Martin left the Saatchis to start building an empire of his own. The Sorrell venture, named WPP, soared with a string of audacious American acquisitions, including J. Walter Thompson in 1987 and Ogilvy & Mather in 1989.

Those takeovers were initially hostile, and Sir Martin was castigated by many top executives at his targets. David Ogilvy came out of retirement to rail against him as an ''odious little jerk'' -- only, legend has it, he used a scatological noun instead. (Sir Martin labored to change Mr. Ogilvy's mind and eventually did, as he agreed to serve as chairman of WPP until 1992.)

Soon after the Ogilvy takeover, the global advertising recession of the early 1990's brought the debt-laden WPP to the brink of bankruptcy. Sir Martin offered his creditors equity stakes, shunned significant deals and husbanded his resources, keeping WPP afloat until the economy improved.

WPP was briefly the largest agency company, after its $4.7 billion acquisition of Young & Rubicam in 2000.

(That takeover ruffled feathers, too, as Y.& R.'s top executives initially fought off Sir Martin, only to succumb after he courted the board. One executive who had quit Ogilvy rather than work for Sir Martin quit again at Y.& R.)

Rather than thinking of WPP as a ''holding company'' that controls its various units, Sir Martin, 57, said he prefers to regard it as a ''parent company'' that helps the individual units work together to meet clients' needs. WPP employees can refer to the Catalog, a 36-page booklet listing all the services offered at WPP-owned companies, from media buying to management training.

''Martin has put together an absolutely unrivaled assembly of companies in all aspects of marketing,'' said Nicholas V. Scheele, chief operating officer at the Ford Motor Company in Dearborn, Mich., which works with all three big WPP ad agencies -- Ogilvy, Y.& R. and J. Walter Thompson.

Though Sir Martin ''is an intense individual, no question about it,'' Mr. Scheele added, ''it's never a 'sell, sell, sell' '' to persuade Ford to hire additional WPP agencies.

The Resilient European

When Maurice Lévy, chairman, and chief executive of the Publicis Groupe, failed to pull off a hostile takeover bid for its former American partner, True North Communications, in 1997, Wall Street wrote him off as an also-ran in the grinding consolidation of the advertising industry.

As recently as three years ago, that prognosis looked solid. Publicis then ranked 10th in revenue among the world's 10 biggest agency companies.

But Mr. Lévy was undeterred. He directed a frenetic burst of deal-making that brought into the Publicis fold Fallon McElligott, Saatchi & Saatchi, and Nelson Communications. (True North, meanwhile, lost its independence anyway, bought by Interpublic last June.)

With the acquisition of the Bcom3 Group, Publicis will become the fourth-largest agency company by revenue -- twice as big as Havas Advertising, the French rival that Mr. Lévy has fiercely sought to surpass.

''I have enormous respect for Maurice,'' said Ms. Fine, the Merrill Lynch analyst. ''He has really delivered for shareholders.''

Since bottoming out at $14.75 in October, shares of Publicis have come back, closing last week at $34.04.

Mr. Lévy has also delivered for his major clients, according to one of them.

''Maurice commits to you in a very personal way,'' said Lindsay Owen-Jones, chairman and chief executive at L'Oréal, the cosmetics, and fragrance giant in Paris. ''When it comes to any major problem, I know I can call Maurice any time, day or night, and he's there.''

Mr. Lévy, 60, entered advertising in 1966, but not to create ads or to work on accounts.

''I'm in this business by chance because my education and training was as an engineer, in data processing,'' he said in a telephone interview from his Paris headquarters.

''When I saw the offices at heavy industry and banks, they were absolutely sad, boring,'' he recalled. ''When I sat in the lobby of an ad agency, I saw the men with long hair and the women with miniskirts and I said, 'This is the place to be.' ''

Five years later, Mr. Lévy joined Publicis, also in the data processing. On his first day there, he said, he met Marcel Bleustein-Blanchet, the founder of Publicis who introduced France to the American style of advertising.

''He told me, 'One day you will run this company,' '' Mr. Lévy said. ''When I got home that night, my wife said, 'Don't worry, he's probably saying this to all the young people at the agency.' ''

But a year later, when the Publicis office on the Champs-Élysées caught fire one night around 9, Mr. Lévy, who was still at work, saved the computer files. Mr. Bleustein-Blanchet called him ''my loyal warrior'' and made him the heir apparent.

Mr. Lévy, who became chief executive in 1988, said the fact that he was ''French-born and European'' gave him certain advantages over his American and British rivals.

''When you are here, you know the Germans are different from the Spanish and the Spanish react differently from the Portuguese, the French, the Belgians,'' he said. ''We better understand the cultural and behavioral differences, the diversity,'' which is increasingly important as advertisers seek ''to talk not to masses, but to individuals.''

The Power of Collaborating Through Content

By [https://EzineArticles.com/expert/Sarah_Schwab/1693125]Sarah Schwab

One of the great benefits of creating content is that it gives you a way to collaborate with other people. Partnering with others broadens your reach, exposing you and your business to new audiences. These kinds of collaborative projects are sometimes called Joint Venture Partnerships, and they always involve the delivery of content. There are a few ways to deliver that content in a partnership. One common way is through written articles that are posted on another site, also known as "guest posting." Another is to speak to your partner's audience through an online event such as a webinar or teleclass. I am in the middle of producing a telesummit, which is like a Joint Venture Partnership on steroids! I'm working simultaneously with a whole group of individuals in my industry. Together, we create a powerful platform on which to share our project and reach a lot more people. There are really two ways that you can collaborate with others to increase your visibility. Host people on your platform Do you have way to showcase other people's content? This could be an established place where you share content regularly, like your blog, your podcast, your YouTube channel, a webinar series, etc. It can also be a one-time project, where you create an event together and share it with your audience. When you host people on your platform, they will share it with their followers, saying things like "I'm being featured over on... " or "check out my interview with... " Promotion requirements vary, but it drives traffic and sends their people directly to your site where you can engage them further. Speak or share on other people's platforms Another way to leverage the power of partnerships is by providing content to others. Look for blogs or podcasts that are in your industry that you could appear on. Those platforms are always looking for guests with great information to share. You can also propose a joint event that someone else would promote, but that works best if you have a pre-existing relationship with that person. And you better be clear on how it benefits them. Create a Win, Win, Win There are many ways to structure a partnership, but it's always important to make sure that it benefits everyone involved, including you, your partner, and your audiences. It might be as simple as giving great content to your partner that provides value to their audience, gives you exposure, and allows them to take a break from creating content that week. Win, win, win! Sometimes there is more of a quid-pro-quo arrangement. In this case, they promote your content to their audience, and in return, you promote their content to your audience. Or perhaps you create a joint event that you both promote for greater impact. You each get to reach new people, and your followers get valuable information from a fresh perspective. Another option is to offer an affiliate program. This means that your partner is rewarded financially for sharing your content. Typically this is done by giving them a percentage of your revenue from any of the people they send over to you. You get increased exposure and sales, and they get some revenue without having to create anything. Notice that the benefit to your audiences is always in the value of the content that is being shared. It's the key ingredient to every successful joint venture partnership! Here's another thing to keep in mind... Creating content on a regular basis makes you a more appealing partner. If you can clearly show that you have been cultivating your own platform and have a lot of material to draw from, you become an in-demand expert (or host). That leads to more opportunities and multiplies your growth. So keep creating content! And look for ways to engage with others to expand your reach. How might you include a partnership in your content marketing plan this year? Who would you like to collaborate with? Reach out to them today!

Article Source: [http://EzineArticles.com/?The-Power-of-Collaborating-Through-Content&id=9348600] The Power of Collaborating Through Content
Home » Advertising + Marketing » 50 Largest Marketing Companies in the World

50 Largest Marketing Companies in the World

This entry was posted By Daniel Kim

Everyone thinks they know who the largest marketing companies in the world are, and I’m sure you know some of the famous agencies like BBDO, Havas or Grey. But would you be surprised if I told you those agencies don’t even crack our top 10?

The landscape of global agencies has become crowded and confusing over the last 10 years. While huge agency networks and holding companies are the vanguard, there has been a convergence of consulting firms and tech giants entering the frame to compete as well as in-house agencies. All of this continues to blur the line between what is considered an agency and who is best suited to help your global marketing, advertising, and digital initiatives.

To bring some clarity to the global agency marketplace, Agency Spotter has put together the 50 largest marketing agencies according to estimated yearly revenue. This list represents the 50 biggest agencies and not the agency networks or groups like WPP, Publicis Group, Dentsu Inc, Interpublic, and Omnicom Group. If you’re looking to find your next marketing partner, keep in mind that the most helpful agency may not be the biggest or most well-known one your budget can afford you… Thankfully, Agency Spotter allows you to search for an agency by size.

Largest Marketing Companies in the World

50. Freeman
Dallas, Texas
Revenue: $460 million (est.)

Freeman, a family-owned brand experience agency, boasts over 7,000 employees with 90+ location worldwide. The Dallas-based agency provides full-service marketing and design services to the world’s leading brand through memorable events. Freeman has worked with LG, Google, BMW, Cisco and many more.

49. Burson-Marsteller
New York, New York
Revenue: $466 million (est.)

Burson-Marsteller is a global public relations firm that is part of Young & Rubicam group, which is a subsidiary of WPP. Established in 1953 by Harold Burson and Bill Marsteller, the agency now has a worldwide network that consists of 77 offices and 85 affiliate offices and operates in 110 countries. Burson-Marsteller has worked with Ford, Thomson Reuters, Blueair and more. Check out Burson-Marsteller on Agency Spotter.
48. Ketchum
New York, New York
Revenue: $470 million (est.)

With more than 90 years of success, Ketchum is one of the largest and most geographically diverse PR agencies in the world. They are also the recipient of five Campaign of the Year Awards by PRWeek, with the latest award coming in 2016. Ketchum is part of the Omnicom Group and operates in more than 70 countries across six continents.

47. Asatsu-DK
Tokyo, Japan
Revenue: $473 million (est.)

Asatsu-DK is a Japanese advertising agency and the third largest agency in Japan after Dentsu and Hakuhodo. Established in 1956, the Consumer Activation Company has over 3,400 employees and more than 80 offices. Bain Capital, a private equity firm based in Boston, recently bought ADK for $1.4 billion. See Asatsu-DK’s portfolio here.
46. The Engine Group
London, United Kingdom
Revenue: $480 million (est.)

Engine is a marketing company built on 14 agencies who work across the full spectrum of marketing disciplines. They have 30 locations around the world from New York to Shanghai, LA, Sydney and more. This new breed of marketing agency has worked with clients such as Unilever, Nestlé, American Express, Disney, Xbox and more.
The Engine Group
ABOUT US - We’re Engine. Hello. A new breed of marketing services network, we are more than a holding company— we are a culture and an approach. 14 businesses sit within the Engine family, working across the full spectrum of marketing disciplines. From insight and business intelligence, through creative innovation and content production, to distribution and measurement, our end-to-end offering is flexible and dynamic, ensuring that our clients receive customised solutions that genuinely transform their businesses. Clients can tap into resource from any part of our group – that’s more than 2,500 people based in more than 30 locations around the world. Our single P&L structure allows our specialists to come together in unlikely teams and collaborate in a way that’s not possible using a traditional industry model. This structure also allows us to maintain a strong working culture. Despite our size, we retain an entrepreneurial spirit that means we’re always itching to push creative and business boundaries. It allows us to come up with ideas that are truly original, innovative and groundbreaking. And it’s why we’re proud to have featured in The Sunday Times'​ Best Company To Work For Top 100 list for seven years in a row.

45. Maxus
London, United Kingdom
Revenue: $515 million (est.)

Founded in 2008, Maxus is a global media agency part of WPP’s GroupM, the world’€™s largest media investment management group. Maxus is one of the fastest growing media agency for six consecutive years with over 3,000 employees, 70 offices in 55 countries. They are currently serving as media agency of record for Jet, OLX and Huawei. Maxus will be merging with fellow GroupM agency, MEC, to create a new agency called WAVEMAKER. Learn more about Maxus.
44. UM
New York, New York
Revenue: $520 million (est.)

Universal McCann is a creative media agency who have a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. They agency is part of the Interpublic network and a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in over 100 countries and employees over 4,800 people.

43. Proximity
New York, New York
Revenue: $547 million (est.)

Proximity Worldwide is a global digital agency that specializes in digital advertising, direct marketing and CRM. They are the most awarded digital, direct and CRM global agency for work with clients like Volkswagen, The Economist, Cochlear, Audi, Foxtel and others. Proximity is part of the Omnicom group of companies. Learn more about Proximity.
42. FleishmanHillard
St. Louis, Missouri
Revenue: $547 million (est.)

FleishmanHillard is one of the world’s three biggest PR firms and is a member of Omnicom Public Relations Group. Founded in 1946 by Alfred Fleishman and Bob Hillard, the St. Louis born agency provides reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy services. They currently serve as PR agency of record for Bose, GM, Russell Stover, Western Union and more.
DIGITAL. INTEGRATED. GLOBAL. - A global leader in marketing and communications and one of the industry’s most recognized public relations agencies, Fleishman-Hillard Inc. has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. Fleishman-Hillard continues to live by the code of ethics we established on day one. They’re guiding principles we believe should never go out of style — mutual respect, teamwork and old-fashioned “client comes first” customer service. At the same time, the global tapestry of talent that is “our team” continues to cultivate new knowledge, growing and evolving along with an industry we’ve been an integral part of since 1946.

41. PHD
London, United Kingdom
Revenue: $572 million (est.)

PHD launched as the world’s first planning-led media agency back in 1990. Today the agency is one of the most awarded media agencies being named Media Network of the Year in 2016 and 2015 by Campaign and Global Media Agency of the Year 2016 by AdWeek. The global media agency has over 4,000 people in their 80+ offices worldwide and is part of the Omnicom Media Group. PHD is the media agency of record for HP, Delta, Carnival, Volkswagen and Converse. Learn more about PHD here.

40. mc Group
Berlin, Germany
Revenue: $583 million (est.)

mc Group is the largest independent PR and advertising agency in both, Germany and Europe. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid to name a few. With more than 80 offices worldwide, the German communications agency is the only agency to be present in all 28 EU Member States and the economic centers worldwide.

39. Merkle
Columbia, Maryland
Revenue: $591 million (est.)

Merkle is a global performance marketing agency with over 25 years of experience. Headquartered in Maryland, Merkle has offices in Shanghai, London, Barcelona, Chicago, Atlanta plus 20 other locations throughout the world. Merkle was recently acquires by the Dentsu Aegis Network, and the agency delivers data-driven, technology-enabled marketing solutions to large corporations. Learn more here.
38. Isobar
London, United Kingdom
Revenue: $591 million (est.)

Isobar is the full-service digital agency that was created in 2000. Part of the Dentsu Aegis Network, the digital agency is united in the belief “Ideas Without Limits” and continue to transform brands with digital technology and creative strategy. Isobar has over 6,000 employees in 85 locations around the world.
IDEAS WITHOUT LIMITS - Isobar is a global, full-service, digital marketing agency with innovation at its heart. Our strength is bringing together innovators of all kinds: strategists, creatives, storytellers, designers, technologists and producers to conceive and create Ideas Without Limits. Our people power Isobar. We're a company with a deeply-rooted entrepreneurial culture. We are not driven by seniority, but grouped together by the desire to innovate and create. Our diversified teams, multi-disciplinary processes, and collaborative culture helps to unlock unlimited innovation potential for our clients. As a truly borderless agency, we work in cross-market teams as part of our everyday practice and our singular objective is to deliver tangible results for our clients. With our Brand Commerce expertise and Product and Service Design capabilities, we creatively solve complex client challenges - delivering positive business results. With over 6,000 digital pioneers in over 85 locations, across more than 45 markets worldwide, we are able to tackle global assignments with local depth.

37. Saatchi & Saatchi
London, United Kingdom
Revenue: $614 million (est.)

Starting as a start-up advertising agency in 1970s London, Saatchi & Saatchi has grown to a global communications agency with 114 offices in 67 countries. While still the smallest of the three main advertising agencies within the Publicis Groupe network, the agency still works with six of the top 10 global advertisers. Learn more here.

36. FCB
Chicago, Illinois
Revenue: $661 million (est.)

Foote, Cone & Belding rebranded from Draftfcb in 2014 after Draft Worldwide and FCB merged in 2006. Now as FCB, the agency is a global, fully integrated marketing communications company that aims to change consumer behavior to the benefit of its clients, its people and society. Owned by Interpublic Group, FCB has worked with Clorox, Levi’s, Dockers, Michelob ULTRA and more.

35. RAPP
New York, New York
Revenue: $724 million (est.)

RAPP is the CRM experts of the Omnicom Group. They have offices in Dallas, LA, London, Berlin, Dubai and eight other locations. Rapp’s client list includes Remington, Toyota, Ruffles, Fiat, Virgin Media and more. Learn more here.
34. Weber Shandwick
New York, New York
Revenue: $724 million (est.)

Weber Shandwick is a leading global PR company and a unit of Interpublic’s McCann Worldgroup. The agency was the only public relations agency included on Ad Age’s Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. They have 77 cities across 31 countries and serve as agency of record for Sealed Air Corporation, American Cancer Society, Covered California, the Maine Lobster Marketing Collaboration, Excedrin and Ragu.

33. DigitasLBi
Boston, Massachusetts
Revenue: $730 million (est.)

DigitasLBi was formed in 2013 when Publicis Groupe merged LBi, a marketing technology agency, and Digitas to create a digital agency that blends data with great storytelling. With a strong presence in North America, Europe, Asia and the Middle East, DigitasLBi has produced award winning work for Disney, Playstation, Dunkin’ Donuts, Whirlpool and more. See their online portfolio here.

32. Grey
New York, New York
Revenue: $755 million (est.)

Grey is one of the top advertising agencies in the world and serves one-fifth of the FORTUNE 500 companies. The agency is the smallest of the “Big Four” advertising networks within WPP but worked hard to be named Adweek’s Global Agency of the Year in 2013 and 2015. Grey has over 6,500 employees in 432 offices around the globe.
ABOUT GREY ADVERTISING - Grey Group ranks among the world's top advertising and marketing organizations. Grey operates in 154 cities in 96 countries with 10,000 employees and serves one-fifth of the FORTUNE 500. Its parent company is WPP. Under the banner of "Grey Famously Effective Since 1917," the company has introduced America to such iconic, award-winning ad campaigns as the ETrade baby and Ellen DeGeneres for CoverGirl. ADVERTISING AGE named Grey to its prestigious A-LIST of the world's best agencies in 2010, 2012 and 2013. FAST COMPANY magazine honored Grey in its "World's 50 Most Innovative Companies" issue in 2010 and 2011. Grey New York was named to CREATIVITY's A-LIST of the 10 most creative agencies in the world in 2013. Grey also took top honors as "best all-around ad agency of 2012" in FORBES' survey of agency search consultants.

31. Edelman
Chicago, Illinois
Revenue: $855 million (est.)

Edelman is the world’s biggest independent PR agency that helped define modern public relations. The agency continues to push the boundaries of what PR can do and partners with 2,000 of the world’s leading businesses, helping them evolve, promote and protect their brand and reputation. Edelman consists of 65 offices and 5,000 employees. Read more about this agency here.

30. Cheil Worldwide
Seoul, South Korea
Revenue: $859 million (est.)

South Korea’s largest advertising agency, Cheil Worldwide is more than three times the size by billings of its nearest domestic rival. The agency boast 53 offices in 43 countries with 6,200 employees worldwide. Owned by the Samsung Group, Cheil major client list includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Learn more.

29. Acxiom
Conway, Arkansas
Revenue: $873 million (est.)

Acxiom is an agency that is not as famous as the other agencies on this list, but the people-based marketing agency is a quiet giant of the industry. The agency has been leveraging technology and data for over 45 years to help clients and partners get results. Acxiom is headquartered in Conway, Arkansas with additional locations around the United States, Europe and Asia. Learn more.

28. Zenith
London, United Kingdom
Revenue: $874 million (est.)

Part of Publicis Media, Zenith is the ROI agency with 5,000 specialists across 95 markets. The agency specializes in communications planning, media, value optimization, technology, and data & analytics. Zenith has worked with companies like Aviva, 21st Century Fox, Mercedes, BMW and more. Learn more.

27. Starcom
Chicago, Illinois
Revenue: $928 million (est.)

Starcom is one of the most renowned media agencies in the world and a member of Publicis Media. They call themselves the Human Experience Company because they believe the alchemy of people and technology creates experiences people love and actions brands need. Starcom is trusted by the leading brands, serving as media agency of record for Lionsgate, Lowe’s, Visa, Kraft Heinz, Wingstop and The NBA. Learn more.

26. MEC
London, United Kingdom
Revenue: $1.01 billion (est.)

The 4th biggest agency under WPP’s GroupM, MEC is a leading media agency with clients like Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE and Xerox. The agency has over 5,000 highly talented specialists in 90 countries around the world. MEC and Maxus (number 45 of the list) will soon merge to make a new agency called WAVEMAKER. Learn more.

25. Xaxis
New York, New York
Revenue: $1.07 billion (est.)

Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments. With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East. Xaxis is a member of WPP’s GroupM. Learn more.

24. Wunderman
New York, New York
Revenue: $1.12 billion (est.)

Wunderman is a global digital agency that is “Creatively Driven. Data Inspired.” A member of WPP, Wunderman was named a leader in marketing database operations and customer engagement strategy by Forrester Research for their outstanding work for clients like Microsoft, Fifa, Pantene, Nestle and more. Learn more.

23. Young & Rubicam
New York, New York
Revenue: $1.16 billion (est.)

Founded in 1923, Y&R is a leading global marketing communications company within the WPP network. The agency operates as a global boutique agency, connecting deep insights from local business needs and consumers united by a global team. Y&R’s client list includes RockEd, Dell, Xerox, Burger King and Movistar. Learn more.

22. Leo Burnett
Chicago, Illinois
Revenue: $1.2 billion (est.)

Leo Burnett is one of the most recognized and well-known advertising agencies in the world for their long history advertising excellence. The agency was known for creating brand mascots like Uncle Ben, the Jolly Green Giant, Tony the Tiger, the Pillsbury Dough-Boy and the Marlboro Man. Today, Leo Burnett is still known as a leaders in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Learn more.

21. Carat
London, United Kingdom
Revenue: $1.26 billion (est.)

Carat is a full-service media buying and planning agency that is trying to redefine media for today’s most innovative clients. The agency is consistently at the top of RECMA’s Global Qualitative Evaluation Ranking, and they service clients in 150 countries with more than 10,000 talented staff. Carat is are also the biggest agency in the Dentsu Aegis Network in terms of yearly revenue. Learn more.

20. JWT
New York, New York
Revenue: $1.26 billion (est.)

J. Walter Thompson is the world’s best-known marketing agency and has been building creative solutions that make enduring brands for more than 150 years. A true global agency, JWT has more than 200 offices in over 90 countries with nearly 10,000 employees. The WPP agency is agency of record for Church’s Chicken, U.S. Marine Corps, Subway and KPMG to name a few. Learn more.

19. Mediacom
New York, New York
Revenue: $1.29 billion (est.)

Mediacom with one of the world’s leading media company with 7,000 employees in 125 offices in 100 countries around the world. They were originally the media arm for Grey but broke off to focus on media full-time and work with companies like Mars, P&G, AB InBev, GSK and Sony. Mediacom is is part of GroupM and a member of WPP. Learn more.

18. OMD Worldwide
New York, New York
Revenue: $1.29 billion (est.)

OMD Worldwide is a global media agency that continues to receive praise from many publications. The agency was named “2017 Media Network of the Year” at Cannes, acknowledged as “Most Creative Media Agency” by The Gunn Report 11 years in a row, and “Global Agency of the Year 2014 & 2013” by Adweek. OMD Worldwide is a member of Omnicom Group and over 140 offices with more than 11,000 employees. Learn more.

17. Mindshare
London, United Kingdom
Revenue: $1.3 billion (est.)

Created in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP’s GroupM and consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia. Mindshare serves as media agency of record for Pandora Jewelry, TJX, and Tyson Foods. Learn more.

16. Publicis Worldwide
Paris, France
Revenue: $1.39 billion (est.)

Publicis Worldwide is the biggest advertising agency within the Publicis Groupe network. With offices in more than 80 countries, the advertising agency has produced great work for the likes of Cartier, Citi, Heineken, L’Oreal, Nestle, P&G and more. Learn more.

15. McCann
New York, New York
Revenue: $1.4 billion (est.)

McCann is a global advertising agency that has created some of the best-known and most iconic advertising campaigns of the last century. From Coke’s “I’d Like to Buy the World a Coke” to Mastercard’s “Priceless” slogan, McCann continues to helps brands engage with consumers in their daily lives. Part of Interpublic Group, the agency’s client list includes GM, Aldi, Cigna, Microsoft, Verizon and more. Learn more.

14. TBWA Worldwide
New York, New York
Revenue: $1.4 billion (est.)

TBWA is global advertising company that uses Disruption® methodologies to develop business-changing and culture-defining ideas for brands. The youngest of the three global advertising networks within the Omnicom, TBWA has 11,300 employees across 305 offices in 98 countries and has served as agency of record for Miller Lite, Airbnb, Accenture and GoDaddy. Learn more.

13. Hakuhodo
Tokyo, Japan
Revenue: $1.5 billion (est.)

Hakuhodo is the second biggest agency in Japan behind Dentsu but is also the oldest agency. With over 120 years of advertising and PR experience, Hakuhodo has worked with Yahoo!, Lotte, Nissan, Tiffany & Co. and more. Hakuhodo has offices in 17 countries with over 3,000 employees working in Japan and over 2,500 overseas. Learn more.

12. Havas
New York, New York
Revenue: $1.5 billion (est.)

Until Vivendi, a French mass media conglomerate, acquired Havas in 2017, the agency was one of the largest independent advertising agencies in the world. Headquartered in New York, the network brings together 11,000 experts in 76 countries and is the largest unit of the Havas Group. The agency’s client list is extensive with partners such as Air France, Pernod Ricard, Lacoste, Jack Daniel’s, Ubisoft, IBM and more. Learn more.

11. SapientRazorfish
New York, New York
Revenue: $1.67 billion (est.)

SapientRazorfish was created in 2016 when Publicis Groupe merged SapientNitro and Razorfish, creating a new breed of agency that leverages digital, marketing, strategy and technology to help their partners reimagine their business. They also take advantage of other agencies in the SapientRazorfish ecosystem like SecondStory, Emerging Experiences, Campfire and The Community to further help their clients. SapientRazorfish has more than 12,000 employees in 70 offices around the globe. Learn more.

10. DDB
New York, New York
Revenue: $1.7 billion (est.)

In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane started advertising giant DDB. DDB is one of the most highly regarded advertising agency and are regular recipients of awards and accolades. While they keep a lower profile than other big agencies, DDB is still working with the top brands from Heineken to Ubisoft and Volkswagen, while serving as agency of record for McDonald’s, Jeep and more. DDB is part of Omnicom.

New York, New York
Revenue: $1.8 billion (est.)

BBDO is the biggest of the three main advertising agencies in Omnicom Group’s portfolio. They are considered the world’s most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries. BBDO’s reputation domestically is well documented but their international offices are also strong examples in their local market. The agency’s list of clients include Macy’s, Visa, GE, Mountain Dew, Airbnb, Ebay, Samsung, HP and much much more. Learn more about BBDO here.
8. Bluefocus Communication Group
Beijing, China
Revenue: $1.9 billion (est.)

Bluefocus is China-based branding and marketing agency that was founded in 1996. The agency has grown to a 6,000 person agency with 100 offices in 10 countries. Bluefocus is working with leading multinational companies including Samsung, BMW, Lenovo, Tencent, P&G, Toshiba and more.
BlueFocus Communication Group
ABOUT US - BlueFocus Communication Group is established in 1996 and has become the top communication group around Asia, which has been ranked TOP9 in the TOP 10 Global PR Agency Ranking 2017 by the Holmes Report. Currently there're more than 6,000 employees globally working in 100 offices in more than 10 countries, and BFG's headquarter locates in Beijing, China. BlueFocus provides a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions, to 1000+ Multinational companies and leading Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries. Major subsidiaries include BlueDigital, Insight PR, Best Choice, Phluency, SNK, Eyes Media, Kingo Advertising, Bojie Media, BlueStrategy, Domob, Besides that, we also have several oversea subsidiaries, Huntsworth, the top PR agency in England, We Are Social, the top social agency in the world, FUSE Project, the world's leading industrial designing company in U.S. and Vision 7 International, the integrated communication company in Canada.

7. Ogilvy
New York, New York
Revenue: $2.13 billion (est.)

Ogilvy is one of the largest advertising agencies around the world. Started in 1948 by David Ogilvy with no clients and a staff of two, the agency has grown to 450 offices in 169 cities. Ogilvy is part of the WPP Group and provides a comprehensive range of marketing services including: advertising, PR, public affairs, branding, shopper marketing, healthcare communications, and digital marketing. The advertising giants is agency of record for Nationwide, Motorola, KFC, Bacardi-Martini, Amazon and more. Learn more about Ogilvy.
6. Epsilon
Irving, Texas
Revenue: $2.2 billion (est.)

For over 40 years, Epsilon has helped drive business growth for brands. The global marketing company employs over 8,000 people in 70 offices worldwide and is a subsidiary of Alliance Data Systems Corp, a loyalty and marketing services company. Epsilon specializes in data, customer insights, loyalty, email, CRM and digital strategy. Ad Age recognized the agency as the
World CRM/Direct Marketing Network,
U.S. Agency from All Disciplines and
Largest U.S. Mobile Marketing Agency.
ABOUT EPSILON - Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the
World CRM/Direct Marketing Network,
U.S. Agency from All Disciplines and
Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg. Epsilon was named as a Leader in the January 2016 report “The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016” by Forrester Research, Inc. Epsilon was also named as a Leader in the July 2016 report "The Forrester Wave™: Email Marketing Service Providers, Q3 2016"​.

5. Dentsu
Tokyo, Japan
Revenue: $2.38 billion (est.)

Dentsu is the largest advertising agency in Japan. The agency provides a wide range of services in eight business domains including marketing, digital, creative sphere, promotions, media, content, PR and global business. Dentsu was founded in 1901 and works with global brands like Facebook.

Dentsu is part of Dentsu Inc. agency network, which became the big agency we know today with the acquisition of British-based Aegis Group to form Dentsu Aegis Network. Dentsu Inc. is currently the 5th largest agency network in terms of worldwide revenue. Learn more here.
4. Deloitte Digital
New York, New York
Revenue: $2.6 billion (est.)

Deloitte Digital is a digital advertising agency within the Deloitte Consulting umbrella. Only six years old, the digital agency has been turning the traditional agency model on its head.

With the ability to provide everything from strategy to logistics plus branding and cybersecurity, more and more companies are choosing to work with the multifaceted agency. Deloitte Digital is just scratching the surface of their capabilities, and the agency continues to buy talent recently acquiring San Francisco-based creative shop, Heat, and the Swedish agency Acne.

3. IBM iX
Armonk, New York
Revenue: $3 billion (est.)

With over 15,000 employees and 37 studios around the world, IBM iX is serving as their clients global business design partner. The agency uses IBM Design Thinking principles to deliver progressive ideas not just for design but for the solving of business problems. IBM iX calls the Atlanta Falcons, Migros, Knorr, Purina, DWS and 1-800-Flowers their clients.
ABOUT US - We are renegades and realists that work at the intersection of progressive strategy, creative vision and transformational technology to tackle the biggest business challenge: tomorrow. We deliver progressive ideas through the use of IBM Design Thinking – not just for design but for the solving of business problems. We put emerging technology to work. We build mastery in all the emerging technologies of today in a landscape that is constantly changing. Our difference goes beyond our knowledge of technology, it lies in the application of that technology to solve business problems. We bring innovative ideas and emerging technology to life for our clients through multi-disciplinary teams. When our clients work with us, they work with practitioners that come from different backgrounds, with different skillsets and capabilities. We are your global business design partner. This is the official IBM iX LinkedIn account. It’s managed by Jessica Albers. It follows the IBM Social Computing Guidelines.

2. PwC Digital Services
Hallandale Beach, Florida
Revenue: $3.3 billion (est.)

PwC Digital Services is the agency arm for PricewaterhouseCoopers, a multinational consulting firm. With over 10,000 team members around the world, the digital agency provides services in innovation, strategy, experience, technology, insights and branding.

Adage named PwC Digital Services as one of the world’s largest digital agencies and the world’s largest mobile marketing agency in 2015. Learn more about PwC Digital Services here.
1. Accenture Interactive
New York, New York
Revenue: $4.4 billion (est.)

Accenture Interactive is the world’s largest agency based on revenue and has over 18,000 employees in 40 offices around the globe. The digital agency is a subsidiary of management consultancy, Accenture, and make up around 13% of its parent company’s total revenue.

Accenture Interactive was recently named global experience agency of record for Maserati and will handle digital strategy, advertising, content and programmatic.

Looking for agencies that fit a smaller budget?

Check out Agency Spotter’s report of the Top Advertising Agencies, Top Marketing Agencies and Top Digital Agencies. To see all the Top Reports, visit our Reports page.

Daniel Kim

Daniel is THE marketing guru at Agency Spotter. He holds a degree in Journalism from Georgia State University and has worked in the startup world ever since graduating. When Daniel isn't tearing up the marketing scene, you can usually find him playing basketball or enjoying a delicious bowl of Chipotle...
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When It Comes to Content Marketing - Consistency Requires Planning

By [https://EzineArticles.com/expert/Sarah_Schwab/1693125]Sarah Schwab

It happens all the time. A small business owner starts an e-newsletter, or sets up a Facebook page, or builds a blog with the best of intentions. They are enthusiastic and have lots of ideas. They are determined to post or write something every week. But, after a little while, a week goes by without a post or an article. Perhaps they catch up again, but then another week goes by and then another. This is such a common story. And it makes me sad because it is so detrimental to the growth of your business. There are lots of reasons (or excuses) for it... "I was too busy." "I didn't know what to write." "It takes too much time." The killer thing is that, once you miss one deadline, it becomes easier to fall into a pattern of putting it off. But, the truth is that content marketing requires consistency. Just like any relationship, if you don't communicate with your prospects, they are going to lose interest. To be honest, if you only have enough content to write something every few months, it may seem like you don't have enough value to offer. If consistency is a challenge for you, you are not alone! As a small business owner, self discipline is critical. The only person holding you accountable for your actions and your output is yourself. If you expect to do your content-creation whenever you "feel inspired" or have some free time, it won't happen. Consistency requires planning. You are much more likely to be consistent if you plan things ahead of time and set deadlines for yourself. Schedule your newsletters and posts in two ways: First, make an editorial schedule that outlines your topics and post deadlines for at least the next 6 months. (Schedule the whole year if you can.) Know when you will send or post new content. It may take some time to fill the list of topics you want to write about. I keep a running list of topics that I add to whenever inspiration hits. That way, I can open it up when I need to write something and have a treasure trove of ideas to choose from. Next, build time into your schedule for content marketing. Schedule your working days so you can prioritize your tasks, focus on them one at a time, and check them off! Plan for 2-3 hours per week (at least) spread over one or two days for creating new content. Don't schedule anything else during that time. This helps eliminate some common excuses and gives you the best opportunity to be consistent.

Sarah Schwab is the Founder and President of My Client Communications. She helps small businesses attract more clients online, especially those who struggle with technology or design. Find out more about her approach to online marketing, including the one thing you must have in place to convert website visitors into paying clients, in her F.R.E.E. report: "5 Steps to Attracting More Clients Online." Get your report today at [http://www.myclientcommunications.com] Want to use this article on your website or your own ezine? No problem! But you MUST include the paragraph above. Thanks! Article Source: [http://EzineArticles.com/?When-It-Comes-to-Content-Marketing---Consistency-Requires-Planning&id=8016466] When It Comes to Content Marketing - Consistency Requires Planning

: Run Geo-targeted Search & Social Campaigns Using the Conference Hashtag Geo-targeting will become your best friend before these events. You want to make it very clear to your audience that you’re going to be at this event because your paying to be there. Don’t miss out the opportunity to promote your brand’s presence before the event using geo-targeted search and social ads. “It’s hard to reach all the right people just by emailing your own database, so your best bet for these types of events is geo-targeted search and social campaigns,” says Aaron. “Make sure to use the conference name and hashtag, and promote what your brand has to offer at the event.” Maybe you’re providing free advice or hosting a happy hour. Promote your presence early to bring the most visitors to your booth. Tip
: Follow the Hashtag and Join the Conversation Pre-Event Events will make you realize how useful hashtags really are, and if you’re sponsoring a booth at a large event there is always going to be a conference hashtag to make use of. Attendees also always start chatting far before the event even begins. Whether it be asking others for hotel and/or restaurant recommendations or swapping ideas of which sessions to attend, a community of attendees is already being built online. This gives you the opportunity to hop in on the conversations early. Use your brand’s account to join in, ask questions, and subtly promote the fact that your company is going to be there. Tip
: Use Instagram Stories You’ve all likely been exposed to the snapchat-like feature on Instagram, Instagram Stories, by now. These babies have been around for a year+, and they have been growing in usage every day. As of November 2017, Instagram stories had 300 million users, and research has shown that businesses that use stories are more likely to be discovered on the platform. Stories are also a wonderful way to promote your future presence at a big event. Show your team preparing, have one of your sales people introduce themselves, and try to think of fun ways to get people to come to your booth once the event begins (hint: free stuff helps! More to come on this). Stories can also be sponsored if you’re looking to reach a larger audience. Tip
: Have Your Customer-Facing Colleagues Spread the Word Last, but certainly not least, don’t forget to take advantage of word-of-mouth marketing with help from your colleagues. Rally up the sales and customer service teams to spread the word to the many individuals they speak to day in and day out. Making your presence at an event a part of the conversation is such a natural way of promoting your brand, and moving a sale along. So don’t be afraid to join your next company sales meeting to pitch this to the team. It will likely excite the sales team to have another item for them to make friendly conversation around with their prospects. It could be something as causal as, “Are you going to Dreamforce next week?... Oh awesome! My colleague Sarah will be there. She’d love to meet you. You should stop by our booth.” Marketing Tips for Your Own Event Perhaps you’re throwing your own event. Whether it’s a more intimate gathering of prospects or a large conference where you are taking on sponsorships and hosting hundreds of attendees, there are a ton of marketing duties that need to be executed beforehand to draw in interest. So, where to start? Tip
: Use All the Tools in Your Digital Marketing Handbook Aaron has had experience throwing marketing events for WordStream, as well as for previous positions he’s held, and his number one tip was to be aggressive with your outreach efforts. This is YOUR event so there’s no reason to not use all the resources you have in your digital marketing toolbox. “If you’re hosting the event everyone in your database is a prospect, and you want to do everything you can to get them in the door,” says Aaron. “At a previous company we did a series of roadshows and promoted them very heavily using email, display ads, and remarketing to create a focused funnel to get them to join.” Aaron recommends being persistent and assertive with your marketing efforts in these scenarios. “If they convert, great; if they don’t then add them to your retargeting list,” says Aaron. “In another two days send them a more urgent ad, and a few days later shoot them a second email, and go through this cycle until they convert.” While this strategy might sound like a bit much, Aaron says it has proven to be a successful one. “We once targeted 500 people to attend our event and 860 people registered! Whether that was because Google was the headliner or not, who knows, but I like to think it was due to our highly relevant and persistent marketing efforts.” Tip
: Create an Event-Specific Website While having a landing page on your own website to promote your event is nice, having an entire website dedicated to your event is even better. This gives attendees (and potential attendees) the opportunity to explore, get all of their questions answered, and for you to create an inspirational place to get people truly excited about your event. While it might seem daunting to have to create an entirely new website, it can be easily done with help from a platform like Squarespace or Wix, which provide several custom templates that make the design and execution of a website fairly easy. Check out this cool conference site for a design event hosted in London for instance. event marketing ideas As visitors scroll down the page, they find details around the date and location of the event, discounts for early bird tickets, a list of sponsors, etc., and then there’s the option to navigate to other sections of the site to learn about the history of the conference, news, and of course a place to purchase tickets. So, what else should a well constructed event website include? Here’s a few things to get you started: Location, date, and time An inspiring video (preferably on the homepage) A list of speakers and breakout sessions A detailed agenda (as well as a shorter agenda) An FAQ page “Why Attend?” page (aka a page to help potential attendees convert – more on this below) Information around past events (include testimonials and any impressive stats!) A page for purchasing tickets Accommodations page (if you can reserve a block of rooms at various hotels this is ideal) Sponsorship information Call-for-speakers page Code of conduct Tip
: Be Transparent Around the Perks of Attending Tout the benefits of attending as much as possible. Why? Because potential attendees want to ensure they’re going to get value from your event. They are busy people who need to convince their boss to invest in your event so if you can’t sell it well, then they will not be able to either. This is where things like testimonials, inspirational videos, and impressive stats from previous events will come into play. Add a “Why Attend?” page to your event website. HubSpot does a great job at this; just check out the why attend section of the Inbound site. This page does a great job at selling the benefits to potential attendees by providing compelling visuals, testimonials, impressive stats, and even an entire section dedicated to convincing your boss! how to improve event marketing HubSpot even provides an email tool to help you craft a compelling customized email to your boss. How cool is that? better event marketing Tip
: Run a Ticket Giveaway Campaign People love free stuff. It’s just plain old human nature. So why not give away a small set of tickets for free? Even just one or two free tickets will allow you to run a contest and draw in more interest in the event. Run some social ads around the giveaway, create a hashtag, and get people interested. This will not only allow you to collect more leads, but it will help your have potential attendees spread the world, and drive more word-of-mouth marketing for your event. For example, provide some entry rules like that they have to share something on their feed or tag a certain number of friends to drive interest to their audience. Just make sure to read the social media regulations around contests on platforms like Instagram and Twitter when putting together your contest, but this is a fun way to get more attendees registered, and treat some lucky winner to a free ticket (which will in turn make them love your brand). Marketing Tips at the Event Okay, so the pre-event promotions are over, now it’s time to plan for the actual show to begin. Whether it’s your own event or an event where you are sponsoring a booth, it is important to plan ahead and deliver value during the show. And Aaron has strong thoughts on how you can do just that… Tip
: Give People What They Want We have all been to conferences where you leave with a pile of junk that ends up in your dumpster, possibly before you even arrive at the airport. Whether it be branded oversized t-shirts, another bumper sticker, or a water bottle, there is just so much free junk to collect, right? Nothing could be worse for attendees, according to Aaron. “You need to give the people what they want. People don’t want little branded squeeze balls or USB drives,” he says. “One of the first events we did was MozCon and we kept hearing from prospects, ‘We have too much stuff and don’t know where to put it.’ And we thought, BOOM, branded bags! Offer value from the beginning rather then giving something that’s going to end up in the trash.” So spend some time really putting yourself in the shoes of your attendees. Maybe you are going to a conference in Seattle where it is notoriously always raining. Provide branded umbrellas to attendees. At another conference that I attended, we provided branded blankets, and they were a huge hit because the conference center was freezing! So identify the needs of your audience members and appeal to those. People will see other attendees walking around with your desirable branded swag and want to make a beeline for your booth. Aaron also encourages marketers to get creative when they can. “While it can be as simple as the bag example, it’s also fun to go big with your marketing. At one event I did we hosted a mini X Games, trucked in a ton of snow, built a huge ramp, and invited athletes from around the area,” says Aaron. “People loved it because it was just super fun and different.” creative event marketing ideas At another conference Aaron’s team had a 10-foot-tall, 4-foot-wide banner, and it is fair to say that banner made quite the impression. “You could see it from across the room!” says Aaron. “It was sort of in people’s way, but we stood on the outside and forced ourselves out of our booth to talk to people. We found that in that setting away from the booth that ‘being sold something’ expectation disappeared, and people were more willing to have a conversation.” Aaron added, “Sponsors are more there to sell, but we’ve found that making a human connection and working the brand in there is a better approach.” Tip
: Create Events within the Event Aaron also explained how critical it is to ensure you’re always fostering conversations during the event, and one great way to do this is to make your own “mini-events” within the larger event. event marketing ads What does this mean? I’ll let Aaron explain. “Mini-events within events allow you to continue the conversation with a lead and push them closer to converting,” he says. “it’s just like your customer funnel – one event should lead to the next. For example, a prospect comes to our booth, and we tell them about our speaker coming up or the happy hour we’re hosting, and encourage them to attend.” Another great way to create these “mini-events” is by having some live social media posters, which leads me to the last tip… Tip
: Have a Designated Tweeter Appoint a person or two to cover breakout session and other speakers, and continuously be joining in on the conversation. This will help you stay in the forefront of the event, and continue to stay top of mind in a natural way because everyone is participating on social during these events. Use the conference hashtag, comment on other people’s posts, and just join in on the conversation. event marketing with hashtags “Live social interactions, live tweeting, tagging people, asking questions, fostering conversations – these are all things that we make sure to do at any event we attend,” says Aaron. “Using the WordStream branded account allows us to give a brand touch with every post. It’s a great way to get people aware of your presence.” In conclusion, events are a great opportunity to make real human connections. “That’s mostly what a conference is about. Sponsors find themselves in a weird space, but if you make your brand approachable, talk to people, and offer value then you’re going to leave with ROI,” says Aaron. So get out there and market your event like a true professional. Margot Whitney Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.