 Finding prospective investors.  Obtaining permits/ licenses.  Dealing with buyers/ agents/ dealers and suppliers.  Building long term Business Relationships with existing customers/ clients.

 Finding new prospective customers/ clients.  Building healthy Business Relationships with government agencies/ bodies/ organizations.

 Enhancing Business Relationships with media and Business Organizations).

 Building a Business Relationship with stakeholders and Online Social Media.

Need and Importance of Effective Communication

"Identification is one of the key ingredients of effective communication. In fact, unless your listeners can identify with what you are saying and with the way you are saying it, they are not likely to receive and understand your message." Communication refers to exchange of views, ideas, thoughts, beliefs and feelings with the intention of conveying information from the sender to the receiver, through verbal or non verbal means. We communicate for numerous reasons like for sharing information, learning, consulting, for connecting with others, writing rules and regulations, giving advice, sharing values and mission, teaching, expressing our expectations/ creativity/ philosophy/ research work, selling of products/ services, for publicity, maintaining public relations and advertising, networking with people with common interest or even with Internal and External source of the organization. A study conducted by North Carolina State University concluded that in most of the organization Communication Skills were considered more important than either technical knowledge or computer skills. This itself conveys the Importance of Communication in work place. Many experts explain Communication as 'foundation of every relationship's, 'life blood of an organization', ''life blood for a successful team' etc. The Importance of Effective Communication is discussed further: - # The success of any business depends on a sound professional relationship between both parties and communication plays a crucial role in building, maintain and enhancing such relations. # Communication doesn't only include exchange of words but listening, understanding and interpreting are also a part of effective communication. # Human Resource (HR) is the most important element in any organization. Managing 'Man' is the biggest challenge for the organization. Communication is the lubricant which keeps this resource moving throughout the organizational machinery since it involves communication at all levels - Vertical/ Horizontal/ Parallel/ Lateral and Diagonal. Research has revealed that managers spend a great part of their work time in communication; they generally devote 6 hours per day in communication which includes both written and oral communication. Top management uses Communication for Internal Sources to: -  Communication provides effective guidance to the employees by informing them about their duties, responsibilities, authorities and the power they have to perform the task.  To impart the organizational values, mission, vision, goals, objectives to the workforce.  They also use communication for implementation of the short and long term goals of the organization.  Communication enables adequate flow of information for effective decision making and problem solving.  Communication provides a channel through which the employees can give and receive ideas, view, suggestions, opinions, feedbacks etc for the growth and development of the organization.  Communication enables the management to get feedback about their products/ services from the existing and potential customers.  No communication or even lack of communication can create confusion and misunderstanding leading to undesirable outcomes, poor performance and low employee morale.  Management explains their financial plans, operational structure, job expectations, work ethics, corporate social responsibilities, remuneration system, rules, regulations and policies and even provides training and development to the middle and lower level of hierarchy.  Writing financial reports for directors and shareholders to inform and intimate them about the company's progress and future plans.  Communication enables messages to reach to the target audience and get appropriate feedback from them. For External Sources communication is required for the following reasons: -  Finding prospective investors.  Obtaining permits/ licenses.  Dealing with buyers/ agents/ dealers and suppliers.  Building long term relationships with the existing customers/ clients.  Finding new prospective customers/ clients.  Building healthy relationships with government agencies/ bodies/ organizations.  Enhancing relationships with media and NGO's (Non Governmental Organizations).  Building a congenial relationship with stakeholders and general society at large. However, it is often observed that the best way to communicate with Internal and External source is through establishing an open door organizational culture, collaborative sharing and supporting management which helps to create a safe and healthy environment.

Author Tip - Write Based Upon Your Passion

When you write a book or an article, people tend to begin seeing you as an expert in that particular field, as one who knows the subject being written about. For this reason, it is important for you to write based upon your passion so that their opinion of you is proven true in time! What motivates and moves you? What are you strongly passionate about? What gives you goosebumps and a thrill when you think about it? Ponder carefully what brings a delight to your heart and make note of it. Your passion or your strong desire may prove to be a great help when writing. I write books and articles because I love doing so. I enjoy being able to contribute to humanity from things I have learnt or experienced. I count it an honor to know that something I write helps another. This thrills me! For example, my passion is to help others know God and enjoy the wonders of walking with Him. My strong desire is that many may come to see that it is wonderful, delightful, fulfilling and satisfying to serve Christ and to walk in their true purpose for being. For this reason, I wrote books like, "How to Pray & Get Results," or How to Meditate In God's Word & Why." I also have a passion for seeing people succeed in life. I just love people excelling in the game of life. So, I wrote books like, "Diligence, the Master Key to Achieving Your Dreams." Hence, I write Christian living books and books that teach success principles for effective living. Even my novels highlight these themes. Because I write based upon my passion, writing to me seems easy and I get a joy and satisfaction from it that is truly edifying. I love what I do. Ensure that you are writing based upon what interests and thrills you, or based upon things which deeply concern you. Aim to write because it is your intent to help others or to inspire others to be better, live better and do better. Even if you write novels, ensure that each one has some sort of positive message, something that the reader can take and use in some measure to improve himself/herself. Let your writing matter, let it count! When you write according to your passion, you will discover that your heart will be in your words, and people will feel them. If I can give you a word of advice along this line, I would encourage you to make sure that at the end of the day - regardless of what you write, whether you write articles, magazine columns, or non-fiction or fiction books - you are writing to make a difference. This is the kind of writing that matters most of all! Write from your heart! When you write based on what you know or what you are passionate about, writing comes more easier, and you may enjoy what you do. This is perhaps the best way to write.

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